Senior Social Media Manager

Job description:

Key Responsibilities

Performance Marketing:

Plan, execute, and optimize campaigns across Meta, Google, YouTube,Snapchat.

Achieve targeted ROAS and reduce CAC through A/B testing and funnel optimization.

Content & Social Media:

Develop campaign calendars for Instagram, Facebook, and influencer collaborations.

Scale UGC, reels, and community-driven content.

Analytics & Reporting:

Track campaign performance, website traffic, conversion funnels, and provide weekly dashboards.

Competitor benchmarking (Mamaearth, Minimalist, Dot & Key, Plum, Pilgrim).

Brand Growth:

Work closely with founders & creative team to position VINR as a premium mass clean beauty brand.

Experiment with new channels (Quora, Reddit, WhatsApp broadcast, SEO blogs).

Handle email marketing, WhatsApp marketing, and blog content posting.

Track campaign performance & competitor activities, prepare weekly reports.

Support creative team with ad copies, product posts, and UGC integration.

Job Type: Full-time

Pay: ₹12,898.51 - ₹46,548.12 per month

Work Location: In person