Senior Social Media Manager

Senior Social Media Manager - Full-time, In Person

Who is Forge Relations

Forge Relations is a full-service marketing agency built within the firearms, defense, and outdoor industry. We operate as our clients’ marketing department, just not in the office next door. We embed into each brand’s culture and voice so deeply that when we are on social, we are the brand.

We are a tight-knit team that works hard, moves fast, thrives in chaos, and is passionate about the Second Amendment.

The Job at a Glance:

• As Senior Social Media Manager, you will lead our Social Media Management Division.
• You take full ownership. You do not wait to be told what to do. You pitch ideas, push boundaries, and prioritize execution over discussion.
• This is not a clock-in, clock-out role. You enjoy being active on social, engaging with communities, and staying on the cutting edge of platforms, trends, and culture.
• You thrive in a fast-paced agency environment, and you are genuinely interested in firearms, military, and the defense industry.

Role Overview

This role owns strategy, execution, reporting, and documentation across every major platform.

What You Will Own

• You will own the Social Media Management division at Forge Relations and set the SOP for how social media is managed across the company.
• You will manage client accounts across LinkedIn, YouTube, Facebook, Instagram, X, TikTok, and more.
• You will be responsible for presenting client's social strategy for approval, then executing it through a complete system that includes planning, publishing, engagement, reporting, and client SOP documentation.
• You will coordinate with our client brand managers, creator managers, and our creative team, including the art department & production team, to execute on these social strategies.
• You will oversee the social team, review social calendars, final graphics & videos, and ensure schedules and execution meet Forge standards for our clients.
• You will immerse yourself in each client’s brand so you can represent it with confidence as an SME.

Key Responsibilities

Strategy and leadership

• Partner with the Account Supervisor and brand managers to develop a social strategy and turn it into a working schedule
• Translate client's goals into platform-specific plans, campaigns, and monthly calendars
• Drive brainstorming and campaign development with brand managers and production
• Maintain a big picture view across clients to coordinate resource allocation and ensure on-time delivery
• Build and refine internal systems, SOPs, and processes for scaling social management
• Manage and mentor junior social media managers, including schedules, quality control, and performance standards
• Collaborate with creator management and production teams to plan, request, and deploy content

Client ownership and communication

• Serve as a secondary point of contact for assigned clients (behind Brand Managers)
• Be an active participant in weekly client meetings
• Become an expert in each client’s business, products, customers, offers, launches, and brand voice
• Maintain premium professionalism in every client-facing interaction and deliverable

Social Operations and Execution

• Own the content calendar end-to-end and keep it ahead for approval and publishing
• Own publishing across all required platforms, including stories and community management
• Represent each client on the platform with the established brand voice, personality, and SME level confidence
• Coordinate with production and design to ensure content is complete before scheduling
• Source content from client libraries, UGC, creators, tags, DMs, collabs, and internal production deliverables
• Maintain client documentation, including social SOPs, playbooks, platform guidelines, and brand voice notes
• Own and maintain client profiles so they stay updated, accurate, and on brand
• Lead onboarding for new social clients to ensure their social presence meets Forge expectations
• Manage social utilities as needed, including link in bio tools and profile updates

Analytics and Reporting

• Track performance and adjust strategy based on results
• Deliver monthly KPI reports and performance charts using Forge reporting structure
• Stay ahead of holidays, launches, and key industry moments and plan content needs early

Requirements

• 3 to 5 plus years managing social media for brands across multiple platforms
• Management experience leading a team.
• Proven ability to manage multiple clients at once without quality loss
• Strong familiarity with firearms and defense industry culture and audiences
• Strong writing skills
• Comfortable with KPIs, reporting, and performance-based iteration
• Organized, proactive, dependable, and high ownership
• Hands-on experience with Meta Business, TikTok, X, and LinkedIn tools

Ideal Canidette

• Military experience or extensive experience within the firearms or defense industries
• Familiarity with Adobe Suite, Canva, & lightweight editing workflows
• Familiarity with Monday.com or similar project management software
• Familiarity with Google Workspace

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Relocation assistance
• Vision insurance

Application Question(s):

• How many years have you worked in the Firearms/Defense Industry?

Ability to Relocate:

• Myrtle Beach, SC 29588: Relocate with an employer provided relocation package (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person