Senior Social Media Specialist

About The Role

We are hiring a Senior Social Media Specialist to develop and execute creative social media strategies, manage campaigns, and lead engagement across multiple platforms. If you have 4+ years of experience, strong analytics skills, and a passion for digital trends, join our team now!

Job Duties

• Plan, develop, and deliver end-to-end social media strategies and content calendars across platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, etc.).
• Create, and publish engaging written, visual, and video content consistent with the brand voice and company goals.
• Lead paid and organic social media campaigns, including audience targeting, ad copywriting, budget management, reporting, and optimisation.
• Monitor platforms for trends, conversations, and opportunities; proactively engage with the online community to enhance reputation and customer loyalty.
• Analyse performance metrics, prepare regular reports, and provide actionable insights to refine strategies and improve ROI.
• Collaborate closely with marketing, design, product, and commercial teams to ensure brand consistency and integrated campaigns.
• Stay current with emerging social media, content, and digital marketing trends to keep Samir Group at the forefront of innovation.
• Ensure all content complies with company policies, relevant regulations, and cultural sensitivities in KSA and the wider region.
• Manage relationships with influencers, partners, digital agencies, and platform representatives to maximise brand opportunities.
• Support brand reputation management, crisis communication, and customer care activities on social channels as needed.
  
  

Job Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• At least 4 years’ professional experience in social media management and digital marketing, including paid campaigns and content creation.
• Strong understanding of platform algorithms, community management, audience growth techniques, and analytics tools (e.g. Meta Business Suite, Google Analytics, Sprout Social, Hootsuite, etc.).
• Proven track record of building successful, data-driven social media campaigns with measurable business impact.
• Excellent written and verbal communication skills in English. Arabic language skills are an advantage.
• Creative flair, attention to detail, and a passion for emerging digital culture and trends.
• Experience in graphic design, photo/video editing, or using creative tools (Photoshop, Canva, Premiere, etc.) is highly desirable.
  
  

Key Competencies for Senior Social Media Success

• Strong analytical mindset; comfortable working with KPIs, insights, and dashboards.
• Ability to manage multiple priorities, deadlines, and projects in a fast-paced environment.
• Collaborative, proactive, and solution-oriented attitude.
• Knowledge of brand safety best practices and risk management in a digital environment.
• Exceptional interpersonal skills to manage communities, partnerships, and cross-team collaboration.