Senior Social Media Specialist

Memorial Healthcare Group values your trust in the field of medical services, offering the expertise and the know-how of its specialized healthcare professionals, highly engaged staff, patient-oriented service, quality policy, diagnosis-treatment units equipped with cutting-edge technology, modern settings and comfortable patient rooms.

Established in 2000, Memorial has currently been providing services in Istanbul, Ankara, Antalya, Bodrum, Kayseri, and Diyarbakır with over 8000 employees, and also started providing services in Bucharest, Romania.

At Memorial Healthcare Group , we are seeking an experienced and proactive Senior Social Media Specialist to join our Digital Channels team. You will be responsible for growing our presence across all major platforms, driving engagement, protecting brand reputation, and delivering measurable results through creative social media strategies.

What We’re Looking For:

• 5+ years of professional experience in social media management, ideally in healthcare, wellness, or agency environments managing reputable brands.
• Deep understanding of social media algorithms, trends, and content performance metrics.
• Previous experience with regulated industries (especially healthcare) and familiarity with advertising ethics and compliance guidelines.
• Strong creative thinking, storytelling, and visual communication skills.
• Hands-on experience with tools such as Meta Business Suite, TikTok Creative Center, YouTube Studio, Hootsuite, Sprout, or similar platforms.
• Experience managing multi-language or regional content is a plus.
• Analytical mindset with ability to interpret social insights and convert them into actionable strategies.
• Excellent time management and communication skills, with the ability to manage multiple projects simultaneously.
• Fluent in Turkish and English.

What You’ll Be Responsible For:

• Develop, manage, and implement social media strategies aligned with Memorial’s brand values and communication goals.
• Create and oversee engaging, trend-driven content for Instagram, TikTok, YouTube, Pinterest, LinkedIn, and Facebook, tailored for each platform’s unique audience.
• Closely monitor social media trends, viral formats, influencer dynamics, and algorithm updates to ensure timely and creative brand storytelling.
• Plan and execute always-on and campaign-based social media calendars in coordination with creative, performance, and medical communication teams.
• Ensure all content complies with healthcare communication ethics and advertising regulations in Turkey and international markets.
• Collaborate with medical experts and creative teams to transform complex medical topics into accessible, credible, and engaging narratives.
• Measure and report on content performance (reach, engagement, retention, conversion), providing insights and recommendations for improvement.
• Supervise community management, respond to feedback in line with brand tone, and maintain high-level social media reputation management.
• Utilize AI and automation tools for social media scheduling, listening, and performance analysis.
• Stay up to date with emerging formats (Reels, Shorts, Stories, Live, UGC) and new platform features to constantly improve engagement.

Join us in shaping the digital voice of one of Turkey’s leading healthcare groups.

Apply today to be part of our mission to deliver healthcare excellence—online and offline.