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Senior Specialist Category Management Originals, Basketball & Partner
JOB_REQUIREMENTS
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PURPOSE:
KEY RESPONSIBILITIES:
- Driving category business success across all KPI’s through execution category plan global-local. Developing a dynamic category GTM plan considering different consumer needs and distribution channel in the marketplace.
- Responsible for delivering a complete local range plan for the respective category (product, product communication tools, product prices, activation tools, RID, forecasts, local prices, range size, cancellation, re-phasing, ABOs and Marketing support where necessary etc.) by balancing both brand and commercial considerations and supporting the business strategy of the channels and supports the sell-in process to all stakeholders.
- Coordinates sell in process for upcoming season and make preparation for sell-in tools (Showroom preparation, sell in presentation etc)
- Manage and implement definition tools and drive conclusive competitive analysis to influence pricing considering the competition. Provide pricing inputs to the range architecture framework.
- Delivers profitability of the respective categories by managing pricing, margin efficiency, FOBs and product category mix.
- Drives the GTM for the respective categories and supports CTC function by aligning with BA/Omni team on Marketing plans, communication tools, activation tools, marketing support
- Analyses the sell-through performance of the categories and contributes to the strategic planning based on the analysis. Tracks category selling performance, and proposes action plans when necessary to drive sales and improve respective categories KPIs.
- Ensures has the proper tools to implement (and to adapt locally where necessary.) the GTM strategies successfully and to have the correct level of support during the implementation
- Assists Manager CTC adidas in preparing and analyzing reports by providing and consolidating data and by using analytical skills and know-how.
KEY RELATIONSHIPS:
- CTC Manager and entire adidas Turkey Brand Team
- EM Turkey Channel Teams (DTC, e-Com, Wholesale)
- EM Hub Bus and CTC
- EM Turkey, SCM
- EM Turkey, Mops
- EM Turkey Demand Planning
KPIS:
- Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
- Net Sales, GIM%, Share of Category, Gender
- Orderbook Development
- Range size and efficiency (incl. overlap)
- Local Production / SMU / Early Launch efficiencies
KNOWLEDGE, SKILLS AND ABILITIES
:- Strong analytical skills
- Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation)
- Strong cross functional experience, across merchandising, category management, brand and sales
- Structured, organized and process orientated
- Excellent presentation skills
- Fluent in written and spoken English is a must.
REQUISITE EDUCATION AND EXPERIENCE /
MINIMUM QUALIFICATIONS:
- University degree in business, ideally with marketing and sales focus or equivalent professional experience
- > 3 years of Category Management/ Ranging/ Merchandising Experience ideally in sporting goods, fashion or other youth culture brands
- Strong presentation/communications and influencing skills IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
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