Senior Strategic Digital Marketing Campaign Manager

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• Conceptualize and implement omni-channel digital marketing campaigns focusing on grower data acquisition, engagement, and sales conversion
• Design sophisticated campaign journeys across B2B and B2C sectors
• Align digital strategies with local marketing teams and global initiatives

• Collaborate with the global digital content team to develop and roll out local content strategies
• Ensure brand consistency and quality across all digital touchpoints
• Create compelling campaign briefs and manage end-to-end delivery processes

• Strategically allocate and optimize paid media budgets
• Implement and manage A/B testing, SEO/SEM, and marketing automation
• Develop and maintain comprehensive digital marketing dashboards
• Set, measure, and optimize campaign KPIs to maximize ROI

• Drive digital marketing capability building across local and global teams
• Manage relationships with external agencies, IT, and marketing teams
• Champion data-driven decision-making and innovative digital approaches

• Standardize and automate marketing processes
• Lead the implementation of marketing automation systems
• Facilitate the organization’s transition from traditional to digital marketing approaches

• 7+ years of hands-on digital marketing campaign experience, preferably with a major international company or agency working with global brands
• Proven expertise in paid media management (Google Ads, Meta, Twitter, Programmatic)
• Strong background in creating brand and content experiences
• Advanced knowledge of digital personalization, A/B testing, and lead management
• Proficiency in marketing technology platforms (e.g., SFDC & Marketing Cloud)
• Excellent project management and stakeholder communication skills
• Experience in KPI setting, measurement, and campaign optimization
• Strong analytical and problem-solving abilities
• Fluency in English

DigitalMarketing

English