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Senior Strategic Digital Marketing Campaign Manager

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Meet your recruiter

Vikash Ranjan
vikash.ranjan@intellias....
Vacancy details
Sales and Marketing
Global Digital Marketing Specialist
Senior
India
Remote

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We are looking for a strategic Digital Marketing Campaign Manger to join our Global Digital Marketing team. The ideal candidate will bring practical experience with global digital campaign execution. This role will help shape and scale our Customer digital marketing Marketing capabilities.
You will work cross-functionally with global and local marketing teams and media agencies to bring clarity to campaign performance, optimize investment, and connect marketing activity to business outcomes.
What project we have for you
We are seeking an experienced and innovative Senior Strategic Digital Marketing Campaign Manager to lead our global digital marketing initiatives. This role is ideal for a strategic thinker with a proven track record in creating and executing comprehensive digital marketing brand campaigns for international brands.
What you will do
1. Strategic Campaign Development:
  • Conceptualize and implement omni-channel digital marketing campaigns focusing on grower data acquisition, engagement, and sales conversion
  • Design sophisticated campaign journeys across B2B and B2C sectors
  • Align digital strategies with local marketing teams and global initiatives
2. Content and Brand Experience:
  • Collaborate with the global digital content team to develop and roll out local content strategies
  • Ensure brand consistency and quality across all digital touchpoints
  • Create compelling campaign briefs and manage end-to-end delivery processes
3. Paid Media and Performance Optimization:
  • Strategically allocate and optimize paid media budgets
  • Implement and manage A/B testing, SEO/SEM, and marketing automation
  • Develop and maintain comprehensive digital marketing dashboards
  • Set, measure, and optimize campaign KPIs to maximize ROI
4. Cross-functional Leadership:
  • Drive digital marketing capability building across local and global teams
  • Manage relationships with external agencies, IT, and marketing teams
  • Champion data-driven decision-making and innovative digital approaches
5. Scaling and Process Improvement:
  • Standardize and automate marketing processes
  • Lead the implementation of marketing automation systems
  • Facilitate the organization’s transition from traditional to digital marketing approaches
What you need for this
  • 7+ years of hands-on digital marketing campaign experience, preferably with a major international company or agency working with global brands
  • Proven expertise in paid media management (Google Ads, Meta, Twitter, Programmatic)
  • Strong background in creating brand and content experiences
  • Advanced knowledge of digital personalization, A/B testing, and lead management
  • Proficiency in marketing technology platforms (e.g., SFDC & Marketing Cloud)
  • Excellent project management and stakeholder communication skills
  • Experience in KPI setting, measurement, and campaign optimization
  • Strong analytical and problem-solving abilities
  • Fluency in English
What it’s like to work at Intellias
At Intellias, where technology takes center stage, people always come before processes. By creating a comfortable atmosphere in our team, we empower individuals to unlock their true potential and achieve extraordinary results. That’s why we offer a range of benefits that support your well-being and charge your professional growth.
We are committed to fostering equity, diversity, and inclusion as an equal opportunity employer. All applicants will be considered for employment without discrimination based on race, color, religion, age, gender, nationality, disability, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law.
We welcome and celebrate the uniqueness of every individual. Join Intellias for a career where your perspectives and contributions are vital to our shared success.
Skills

DigitalMarketing

English

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