SEO / Ads Specialist

Position Overview

The SEO / Ads Specialist will be responsible for managing and optimizing BG Group’s online visibility across search engines and digital advertising platforms. The ideal candidate will have a strong understanding of SEO strategies, Google Ads, social media advertising, and digital analytics to enhance lead generation and brand awareness.

Responsibilities:

• Develop and execute effective SEO strategies to increase organic traffic and improve search rankings.
• Manage Google Ads, Meta Ads, and other PPC campaigns to maximize ROI.
• Conduct keyword research, competitive analysis, and site audits to identify optimization opportunities.
• Create and manage advertising budgets, ensuring campaigns deliver within target costs and timelines.
• Monitor, analyze, and report on website and campaign performance using Google Analytics and other tools.
• Collaborate with marketing team to develop SEO-friendly content.
• Optimize website structure, landing pages, and user experience to improve conversion rates.
• Stay updated with the latest SEO, SEM, and digital marketing trends and algorithm changes.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Minimum 3–5 years of experience in SEO and paid advertising (Google Ads, Meta Ads, etc.).
• Proven track record of improving search rankings and managing successful ad campaigns.
• Strong analytical skills and proficiency in tools like Google Analytics, Google Search Console, and SEMrush or Ahrefs.
• Excellent communication and reporting skills.
• Experience in the construction, real estate, or luxury services industry is an advantage.
• Must be currently based in the UAE.