SEO & AI & Generative Search Specialist

Location: Gulistan-e-Johar, Karachi

Company: Has Impex

Full-Time | On-Site

About Has Impex

Has Impex is a growing e-commerce and apparel company focused on expanding its organic dominance across Google and AI-driven search platforms. We are not looking for someone who just ranks keywords we need a strategic SEO professional who understands how search is evolving and can position our products at the top of both traditional and generative search engines.

If you understand how to drive organic sales through AI Overviews, high-intent search journeys, and technical SEO excellence this role is for you.

Key Responsibilities:

Generative Engine Optimization (GEO) & SGE Strategy

• Develop and execute strategies to rank products in Google AI Overviews and generative search results.
• Optimize for emerging AI-driven platforms influencing buyer decisions.

High-Intent & Conversion-Based SEO

• Identify and dominate high-intent keywords that directly drive conversions.
• Map search intent to optimized product and category pages.

Entity & Topical Authority Building

• Build entity-based SEO frameworks that strengthen brand authority.
• Connect products, materials, and categories in a way that aligns with Google’s Knowledge Graph ecosystem.

Technical SEO Leadership

• Manage Core Web Vitals and crawl optimization for large-scale e-commerce websites.
• Implement advanced Schema Markup (Product, FAQ, Review, Breadcrumb).
• Oversee indexing strategies for seasonal and trend-based launches.

Seasonal & Trend SEO Execution

• Lead rapid ranking campaigns for seasonal collections and trending products.
• Execute agile SEO sprints with measurable ranking improvements.

EEAT & Authority Growth

• Build strong backlink strategies aligned with Google’s EEAT principles.
• Guide content teams in producing helpful, conversion-focused content.

Competitive Strategy

• Use advanced tools and data analysis to outperform competitors in the premium apparel space.

Required Qualifications

• 2–3+ years of proven E-commerce SEO experience.
• Demonstrated ranking success in competitive product categories.
• Practical understanding of Google SGE, AI Overviews, and GEO frameworks.
• Advanced expertise in GA4, Google Search Console, Ahrefs, and Screaming Frog.
• Strong hands-on experience with Shopify and WooCommerce architecture.
• Deep understanding of technical SEO, structured data, and crawl management.
• Ability to translate traffic growth into measurable revenue impact.
• Experience working with jacket brand is highly preferred.

Important Note

Only serious and experienced candidates should apply. This is a strategic role requiring proven results and hands-on execution capability. In your application, start your answer with the word “Velocity” so we know you read everything carefully.

Pay: Rs50,000.00 - Rs80,000.00 per month

Application Question(s):

• Share 2 live URLs of e-commerce stores you personally ranked.

Explain:

What was the traffic before?
What exact strategy did YOU implement?
What measurable revenue growth happened?

• A product page is indexed but not ranking despite optimized content and backlinks.

Walk us through your real troubleshooting process step-by-step.

• Write the structured data types you would implement for a product page selling premium jackets and explain why.
• Explain how you calculate SEO ROI for an e-commerce store. Provide the formula you use.
• Winter collection launches in 60 days. Organic traffic is currently low.

What would your 8-week execution roadmap look like?

Work Location: In person