SEO & AI Optimization Specialist

Key Responsibilities

• SEO Strategy & Execution Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Keyword Research & Optimization Perform ongoing keyword and AI-powered semantic search analysis, identifying high-value opportunities.
• On-Page Optimization Fine-tune meta tags, title tags, header tags, structured data, and content for both traditional search engines and AI-driven discovery tools.
• AI & LLM Optimization Optimize content for AI-driven search engines (e.g., Google SGE, Bing AI, Perplexity).
  Enhance visibility within LLM-generated responses (e.g., ChatGPT, Claude, Gemini).
• Apply prompt engineering and retrieval optimization to maximize brand visibility across AI-powered platforms.
• Analytics & Reporting Monitor and report on SEO performance using Google Analytics, Search Console, and AI-enhanced SEO platforms, providing actionable insights and recommendations.
• Competitor & Market Analysis Conduct competitor and industry research, including AI-based content gap analysis, to identify strengths, weaknesses, and opportunities.
• Content Collaboration Partner with writers and creators to produce high-quality, SEO + AI-optimized content that ranks and appears in AI-driven results.
• Technical SEO & AI Readiness Ensure websites are optimized for crawlability, indexing, and AI-readiness (structured data, knowledge graphs, embeddings).
• Stay Current Keep up to date with SEO, AI, and generative search trends, algorithm updates, and evolving best practices.

Qualifications

• 2+ years of hands-on SEO experience, including technical SEO, on-page, and off-page strategies.
• Strong understanding of search engine algorithms, ranking factors, and AI-driven search dynamics.
• Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Moz, Screaming Frog, etc.).
• Experience with AI and LLM optimization techniques, including structured data, embeddings, and prompt optimization.
• Strong analytical skills with the ability to translate data into actionable insights.
• Hands-on experience with HTML, CSS, JavaScript, and CMS platforms (WordPress, Shopify, Wix, etc.).
• Excellent communication and collaboration skills.
• Bachelor s degree in Information Technology, Computer Science, Marketing, or a related field (preferred).