SEO and Digital Marketing Specialist

Job Summary
We are seeking a skilled SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have a strong understanding of search engine optimization strategies and techniques, with a focus on improving website visibility and driving organic traffic. This role requires a combination of technical expertise, analytical skills, and creativity to develop and implement effective SEO campaigns that align with our business goals.

Responsibilities

• Conduct comprehensive keyword research to identify opportunities for content optimization and new content creation.
• Optimize website content, metadata, and HTML elements to enhance search engine rankings.
• Implement conversion optimization strategies to improve user experience and increase conversion rates.
• Utilize Google Analytics, Adobe Analytics, and other web analytics tools to monitor performance metrics and generate actionable insights.
• Manage link building initiatives to enhance domain authority and improve search visibility.
• Collaborate with content creators to ensure SEO best practices are integrated into all digital content.
• Monitor and report on SEO performance using tools such as Google Search Console, Google Tag Manager, and various SEO tools.
• Stay updated on the latest trends in SEO, digital marketing, and search engine algorithms to continuously refine strategies.
• Support e-commerce initiatives by optimizing product pages for search engines.
• Assist in social media management efforts to promote content and drive traffic.

Experience

• Proven experience in SEO with a strong understanding of search engines and ranking algorithms.
• Proficiency in web analytics tools such as Google Analytics and Adobe Analytics.
• Familiarity with content management systems (CMS) like WordPress.
• Knowledge of HTML, CSS, JavaScript, and their impact on SEO performance.
• Experience in e-commerce SEO practices is a plus.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills for collaboration across teams in digital marketing efforts.
• A background in digital marketing or SEM is beneficial. Join us as we strive to enhance our online presence through innovative SEO strategies!

Job Type: Part-time

Base Pay: From ₹26,000.00 per month