SEO And Digital Transformation Marketing Specialist

Job Title: SEO & Digital Transformation Marketing Specialist

Location: RIYADH KSA

Company

Royal Cyber

Role Overview

Royal Cyber is seeking a results-driven SEO and Digital Transformation Marketing Specialist who understands how enterprise buyers discover technology solutions across search engines, digital platforms, and emerging AI-powered discovery channels.

This role focuses on strengthening Royal Cyber’s search visibility, digital authority, and thought leadership in areas such as enterprise transformation, cloud modernization, and AI adoption.

The candidate will lead SEO strategy, digital content optimization, and search-driven demand generation to position Royal Cyber as a trusted partner for digital transformation initiatives.

You will work closely with internal stakeholders to promote Royal Cyber’s key technology practices including ServiceNow, SAP, Salesforce, Cloud, Data & AI.

Key Responsibilities

1. SEO Strategy & Organic Growth

• Develop and execute a comprehensive SEO strategy to increase organic traffic, search visibility, and lead generation.
• Perform keyword research, search intent analysis, and competitor benchmarking for digital transformation services.
• Optimize website content, landing pages, and blogs for high-value enterprise technology keywords .
• Improve Royal Cyber’s ranking across search engines such as Google and Bing.
• Manage on-page, off-page, and technical SEO initiatives.

2. Digital Transformation Marketing

• Develop SEO-driven marketing strategies to promote enterprise digital transformation services .
• Create and optimize content related to cloud migration, enterprise automation, AI adoption, and platform modernization .
• Position Royal Cyber as a thought leader in digital transformation consulting .
• Support demand generation campaigns targeting enterprise technology decision-makers.

3. Content Strategy & Optimization

• Plan and manage SEO-focused content strategies, including blogs, case studies, landing pages, and industry insights.
• Collaborate with SMEs and practice leaders to create high-value technical content for enterprise audiences.
• Optimize content for search visibility, user engagement, and conversion .
• Develop content structures such as FAQs, solution explainers, and industry-specific insights .

4. Technical SEO & Website Optimization

• Maintain strong technical SEO foundations including site architecture, crawlability, indexing, and page speed optimization.
• Implement structured data and schema markup to improve search engine understanding.
• Work closely with web development teams to enhance user experience and search performance .

5. AI-Enhanced Search & Emerging Discovery Channels

• Monitor emerging AI-driven search trends and generative search platforms such as ChatGPT, Google Gemini, and Perplexity AI.
• Adapt SEO strategies to support AI-powered search discovery and zero-click results .
• Optimize brand content for AI citation, answer visibility, and knowledge authority .

6. Performance Tracking & Reporting

• Track SEO performance using tools such as Google Analytics and Google Search Console.
• Monitor keyword rankings, traffic growth, conversion metrics, and content performance.
• Generate insights and executive reports on SEO ROI and digital marketing performance .

7. Cross-Functional Collaboration

• Work closely with Sales, Marketing, and Technology Practice Teams to align SEO strategies with business goals.
• Support marketing campaigns for key technology practices including ServiceNow, SAP, and Salesforce.
• Translate SEO insights into marketing campaigns and sales enablement materials .

Required Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, or related field .
• 4–8 years of experience in SEO, Digital Marketing, or B2B technology marketing .
• Strong understanding of enterprise technology and digital transformation services .
• Proven experience improving organic search rankings and website traffic .
• Experience working with content marketing strategies for technology solutions .

Technical Skills & Tools

SEO & Analytics

• Google Analytics
• Google Search Console
• Ahrefs
• SEMrush

Enterprise Platforms

• ServiceNow
• SAP
• Salesforce

AI & Search Tools

• ChatGPT
• Google Gemini
• Perplexity AI

Key Skills

• Search Engine Optimization (SEO)
• Digital Transformation Marketing
• B2B Technology Marketing
• Content Strategy & Optimization
• Technical SEO
• Keyword Research & Search Analytics
• Enterprise Technology Marketing