SEO Associate

Position: SEO Associate
Location: Ahmedabad, Gujarat

Role Overview

We are seeking highly motivated SEO Associates to join our growing marketing team. Each SEO Associate will own a specific industry/service vertical and will be responsible for driving organic growth, keyword rankings, and lead generation.

This is a results-driven role — the focus is not just on “optimizations” but on business impact: rankings, traffic, and conversions.

Key Responsibilities

• Conduct in-depth keyword research
• Build and execute pillar + cluster content strategies (service-specific, software-specific, and industry know-how content).
• Work closely with the content team to decide content type, volume, and optimization requirements.
• Perform complete on-page SEO: meta tags, headers, schema markup, internal linking, crawl optimization, Core Web Vitals.
• Support programmatic SEO initiatives (location-based or scalable template-driven content).
• Implement Generative AI SEO optimization practices to improve visibility in AI-first platforms (ChatGPT, Perplexity, Gemini, etc.).
• Manage Google My Business (GMB) profiles, directory listings, review acquisition, and local trust signals for assigned vertical.
• Track and analyze SEO performance using tools like SEMrush, Ahrefs, Google Analytics (GA4), Google Search Console.

KPIs & Success Metrics

• Ranking improvements for priority keywords
• Organic traffic growth
• Conversion uplift
• Local SEO performance (GMB rankings, reviews acquired, directory visibility)

Requirements

• Minimum 2 years of hands-on SEO experience.
• Strong knowledge of on-page, technical, and local SEO.
• Familiarity with programmatic SEO and scalable content strategies.
• Exposure to or strong interest in Generative AI SEO (answer engine optimization, AI-first visibility).
• Experience with SEO tools: SEMrush, Ahrefs, Google Analytics, Google Search Console.
• Ability to manage workflows with writers, designers, and technical teams.
• Strong analytical and reporting skills — ability to translate SEO metrics into business outcomes.
• Self-driven, accountable, and committed.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid time off
• Provident Fund

Work Location: In person