SEO/ Content Marketing Manager (Hybrid)

Marketing Manager (Hybrid)

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Marketing Manager on our Education Center team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office.

This position execute AMA Ed Hub content marketing and personalization plans to drive audience reach and engagement for AMA Ed Hub and support channel growth. Plan and write personalized content marketing efforts ensuring they resonate with audience segments and align with brand guidelines. Establish and continuously improve scalable content marketing workflows, ensuring efficient planning, production, approval, and distribution processes that support strategic goals and cross-functional collaboration. Oversee AMA Ed Hub social media efforts. Analyze content marketing performance and align to SEO best practices to optimize and enhance personalized content marketing initiatives. Collaborate cross-functionally to implement and edit marketing content that elevate brand visibility and achieve key performance indicators, fostering a dynamic digital presence, audience engagement, and loyalty.

RESPONSIBILITIES:

Content Marketing Development

• Develop and manage content marketing plans to drive AMA Ed Hub user engagement and personalization and strengthen brand awareness.
• Write clear, engaging, and brand-aligned marketing copy for web pages, landing pages, emails, and personalized campaigns. Edit, proofread, write metadata and update content directly within a Content Management System (CMS).
• Create and manage the Ed Hub content marketing calendar to ensure personalized, relevant, and timely delivery.
• Optimize copy and metadata for SEO (Search Engine Optimization), GEO (Generative Engine Optimization) and accessibility to enhance organic search performance of all personalized content marketing written or edited.
• Manage ongoing content audits to ensure relevant value propositions and educational packages are clearly communicated to core segments within appropriate channels.
• Independently track and analyze content performance using Google Analytics, Search Console, SEMRush or similar analytics tools and provide ongoing recommendations to ensure increase platform performance, engagement, new users conversions, retention, re-engagement, and loyalty.
• Oversee social media planning, content management, and performance optimization.

Editing and Writing Copy

• Create and adapt copy for personalized and data-driven lifecycle marketing efforts, including customer journeys, automated emails, and targeted web experiences.
• Manage copywriting and editing of high-quality marketing copy across a range of digital and print channels, including webpages, mobile apps, banner ads, blogs, ad hoc emails, flyers, and newsletters. Ensure brand consistency and clarity across all assets and alignment with AMA Ed Hub guidelines and standards.
• Manage social media editorial calendar.
• Write, edit, and fact-check social media and other web content marketing and/or promotional assets; edit existing web pages to properly message content to drive traffic growth.
• Develop, maintain and improve content marketing operations, including guidelines, SOPs, workflows, and editorial standards.
• Provide recommendations for content and social media process improvements and guidance on latest social media trends/best practices.

Staff Management

• Lead, mentor, and provide management oversight for staff
• Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment
• Responsible for developing staff knowledge and skills to support career development

May include other responsibilities as assigned

REQUIREMENTS:

• Bachelor's degree in marketing, Journalism or related Communications discipline required, with concentration in digital writing/editing, marketing and digital content publishing strongly preferred.
• Minimum 5+ years’ experience with content marketing and social media planning, writing and editing for web and social media platforms (short and long form) required.
• Experience in people management preferred.
• Demonstrated experience with a Content Management System (CMS) such as WordPress, Sitecore, Adobe Experience Manager (AEM) or Drupal and ability to use HTML/CSS are required.
• Demonstrated experience with SEO/SEM and Google Analytics required with platforms such as SEMRush, Brightedge or similar.
• Demonstrated experience upholding brand standards and editing to AP style.
• Strong knowledge and experience with content marketing planning, digital marketing, content design and UX principles and technical skills of working within a content management system preferred.
• Proficient with social platforms, Microsoft Office products and Adobe Creative Suite. Health care experience is a plus.
• Ability to think conceptually and create cross-links with related content across the website and familiarity with print and digital communications integration.
• Detailed-oriented and exceptionally organized individual with proven ability to meet deadlines and with excellent communications skills (written and verbal) able to excel in a matrixed and fluid environment.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

This role is an exempt position, and the salary range for this position is $85,680-$113,526. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association’s benefits offerings, please click here.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION