SEO & Content Writer

Position Title: SEO & Content Writer
Department: Digital Marketing
Location: Bahria Town, Lahore
Reports To: Digital Marketing Manager

Job Summary

We are looking for a creative and data-driven SEO & Content Writer to plan, write, and optimize high-quality content that improves search engine rankings, drives organic traffic, and engages target audiences. The ideal candidate will possess strong writing skills, a solid understanding of SEO best practices, and the ability to produce content that converts.

Key Responsibilities

1️ SEO Strategy & Implementation

• Conduct keyword research to identify high-value topics and target keywords.
• Develop on-page optimization strategies, including meta titles, meta descriptions, and internal linking.
• Perform site audits and recommend improvements for technical SEO (site speed, Core Web Vitals, crawl issues, etc.).
• Monitor and improve website rankings using SEO tools (Ahrefs, SEMrush, Moz, Google Search Console).
• Track and analyze performance metrics (traffic, keyword positions, backlinks).

2️ Content Creation & Optimization

• Write SEO-optimized content for blogs, landing pages, product descriptions, and website copy.
• Create engaging, informative, and conversion-focused content that aligns with brand voice.
• Update and refresh old content to improve rankings and maintain accuracy.
• Develop content that targets different stages of the buyer’s journey (awareness, consideration, decision).
• Create compelling headlines, CTAs, and meta descriptions to improve CTR.

Requirements

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• 1-3 years of proven experience in SEO and content writing.
• Strong understanding of SEO best practices, Google algorithms, and keyword strategies.
• Proficiency in SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics).
• Exceptional writing, editing, and proofreading skills with attention to grammar and detail.
• Knowledge of HTML/CSS for on-page optimization (preferred but not required).
• Familiarity with CMS platforms (WordPress, Shopify, etc.).

Preferred Skills

• Experience with link-building strategies and outreach.
• Knowledge of content marketing funnels and lead generation strategies.
• Ability to write for multiple formats: blogs, landing pages, product pages, and social media posts.
• Basic understanding of paid media (Google Ads, social ads) for keyword alignment.

Key Performance Indicators (KPIs)

• Growth in organic traffic (% increase month-over-month).
• Improvement in keyword rankings (top 10 SERP results).
• Increase in user engagement (time on page, bounce rate).
• Number of backlinks generated from high-quality content.
• Leads or conversions generated through content marketing.

Salary Range: PKR 65,000 to PKR 85,000 based on experience

Job Type: Full-time

Pay: Rs65,000.00 - Rs80,000.00 per month

Work Location: In person