SEO Content Writer

SEO Content Writer – Beauty & Cosmetics
Location: Goregaon, Mumbai
Experience: 2+ years

About the Role:
Are you a beauty enthusiast who can turn words into engaging stories that captivate and convert? We’re looking for an SEO-savvy writer who can blend creativity with data-driven content strategy to craft content that ranks well and resonates deeply with readers.

Key Responsibilities:

• Content Creation: Write compelling, SEO-optimized content including blogs, website copy, product descriptions, social media captions, and email campaigns.
• SEO Optimization: Conduct keyword research, apply on-page SEO best practices, and create content that drives organic growth.
• Brand Storytelling: Develop and maintain a consistent brand voice that reflects the beauty industry’s tone and trends.
• Content Analysis: Track and analyze content performance using analytics tools to refine strategies and improve engagement.
• Trendspotting: Stay updated with the latest beauty, skincare, and cosmetic trends to create timely and relevant content.
• Collaboration: Work closely with designers, marketers, and social media teams to maintain a unified content strategy.
• Editorial Planning: Manage and execute content calendars, ensuring all deliverables are on time and on brand.
• Editing & Proofreading: Review and refine content for accuracy, grammar, and alignment with brand messaging.
• Innovation: Explore and suggest new content formats such as videos, infographics, and interactive storytelling.

Requirements:

• Minimum of 2 years of experience in SEO content writing, preferably within the beauty, cosmetics, or fashion industry.
• Strong portfolio showcasing SEO-friendly and engaging content.
• Excellent writing and editing skills with a strong understanding of tone, structure, and storytelling.
• In-depth knowledge of SEO tools and practices (Google Analytics, SEMrush, Ahrefs, etc.).
• Passion for beauty trends and consumer insights.
• Bachelor’s degree in English, Journalism, Communications, or a related field.
• Ability to collaborate effectively across creative and marketing teams.

Why Join Us:

• Be part of a fast-growing, creative beauty brand that values originality and innovation.
• Freedom to experiment with new content strategies and ideas.
• Opportunity to work in a trend-driven, collaborative environment.
• Exclusive access to beauty product perks and discounts.

Job Type: Full-time

Pay: ₹13,848.30 - ₹36,122.33 per month

Work Location: In person