SEO Content Writer

The charter for this role will include:

• Manage the creation and distribution of content aligned with our Content and SEO Strategy.
• Drive content strategy, ensuring alignment with business goals and customer needs.
• Run content experiments, analyse performance, and iterate to optimise results.
• Shape content standards and ensure consistency across all touchpoints.

Ideal Persona would:

• 3+ years of experience in writing long form content for various channels.
• Strong background in B2C/D2C marketing with experience in writing and editing content for SEO.
• Proven track record in content strategy and execution, with hands-on experience in writing and managing content across channels.
• Strong problem-solving ability, capable of handling complex content challenges and driving measurable results.
• Excellent collaboration skills with experience managing cross-functional teams and working with multiple stakeholders.
• Passionate about staying ahead of industry trends, continuously innovating in content marketing strategies.
• Well-versed in the study abroad industry and comfortable writing and rewriting content across different topics and formats.
• Familiarity with editorial writing, publishing, and design tools such as Grammarly, WordPress, Canva, and others. Experience with SEO and keyword research tools such as Semrush is a plus.
• Adept at writing quickly under strict deadlines and working with SEO analysts, designers, and domain experts to produce compelling long-form content (blogs, landing pages, website content)
• A team player who can share clear feedback and navigate the organization to get the job done.