SEO Digital Marketing Specialist

Job Summary

We are looking for an experienced Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts. The ideal candidate will have strong hands-on experience in SEO, PPC (Google Ads & Paid Campaigns), and performance-driven digital strategies that increase traffic, leads, and conversions.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels
• Execute and optimize SEO strategies (on-page, off-page, technical SEO)
• Plan, manage, and optimize PPC campaigns (Google Ads, Meta Ads, etc.)
• Conduct keyword research, competitor analysis, and performance tracking
• Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and Ads Manager
• Optimize website content and landing pages for better rankings and conversions
• Manage marketing budgets and ensure strong ROI
• Stay up to date with the latest digital marketing trends and best practices
• Collaborate with content, design, and development teams

Required Skills & Qualifications

• 4–5+ years of proven experience in Digital Marketing
• Strong knowledge of SEO (On-page, Off-page, Technical)
• Hands-on experience with PPC / Paid Campaigns
• Proficiency with tools such as Google Analytics, Google Ads, Search Console, SEMrush/Ahrefs
• Experience in conversion optimization and performance reporting
• Strong analytical and problem-solving skills
• Excellent communication and time-management abilities

Preferred Qualifications

• Experience with social media marketing and email campaigns
• Knowledge of content marketing strategies
• Agency or in-house marketing experience

Benefits

• Competitive salary
• Performance-based incentives
• Growth and learning opportunities
• Friendly and collaborative work environment

Job Types: Full-time, Permanent

Pay: AED4,000.00 - AED5,000.00 per month