SEO & eCommerce Specialist

About Us

Frosty Club is one of the fastest-growing THCa wholesale brands in the country, built on top-tier products, a culture-first mindset, and a commitment to pushing boundaries in the cannabis space. We’re more than a supplier — we’re shaping the future of cannabis eCommerce with bold creative, clean tech, and a customer-first approach.

We’re now looking for a full-time SEO & eCommerce Specialist who can take ownership of our digital growth engine — someone who understands how to scale an eCommerce brand with smart, search-optimized content, clean design, and high-converting product experiences.

Why Work with Frosty Club?

• Be part of an ambitious, creative brand that's growing fast and doing things differently
• Collaborate with a passionate in-house team in a hands-on, in-person environment
• Drive real impact across eCommerce, SEO, CRO, and customer experience
• Help shape the digital experience for one of the most talked-about brands in the hemp space

What You’ll Do

• Own and execute the brand’s SEO strategy (technical SEO, on-page, off-page, and content optimization)
• Manage and improve our WooCommerce store, product templates, and overall user experience
• Build and maintain landing pages, blog templates, and marketing funnels using WordPress + Elementor
• Collaborate with the content and marketing team to develop keyword-optimized blog posts, category pages, and product descriptions
• Conduct regular site audits, track performance metrics, and implement data-driven improvements
• Lead initiatives to increase organic traffic, optimize conversion rates, and improve page speed and mobile UX
• Monitor Google Search Console, GA4, and other analytics tools to track growth and identify issues
• Support with A/B testing, funnel improvements, and campaign-specific page builds

Who You Are

• A growth-focused SEO and eCommerce strategist with strong technical and creative instincts
• Highly experienced with WooCommerce, WordPress, and Elementor
• Comfortable managing on-site SEO, page performance, and structured data
• A clear communicator who can turn keyword data into customer-facing pages that convert
• Experienced in optimizing product listings, navigation, and internal linking for SEO and UX
• Knowledgeable in basic HTML/CSS and familiar with SEO plugins (e.g., Yoast, Rank Math)
• Organized, hands-on, and able to thrive in a fast-moving, startup-style environment
• Passionate about building high-performing digital storefronts in the cannabis or DTC space

Position Details

• Full-time | On-site in Grand Rapids, MI
• Monday–Friday, approximately 8AM–5PM

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• Health insurance
• Paid time off

Application Question(s):

• How do you prioritize keywords across product pages, blog posts, and landing pages?
• What excites you most about working with a cannabis/hemp eCommerce brand like Frosty Club?

Work Location: In person