SEO Executive- Hyderabad- Web3/ Fintech

Key Responsibilities

• Keyword Research & Planning
• Build and maintain keyword maps for product pages, launch pages, and documentation (L1/L2 blockchain, crypto cards, exchange, token pages, wallets, etc.).
• Identify non-brand opportunities, long-tail queries, and topical clusters for Web3/Fintech audiences.
• On-Page SEO
• Draft/optimize titles, meta descriptions, H1–H3s, internal links, image alt text, and schema-ready copy.
• Create SEO content briefs for writers (search intent, competitors, outlines, FAQs, internal links, schema suggestions).
• Technical SEO (with Dev support)
• Run technical audits (crawl, indexation, canonicalization, sitemaps, robots, 404/301 hygiene, hreflang if needed).
• Track and escalate Core Web Vitals and page speed tasks to devs (LCP/INP/CLS) with clear tickets.
• Validate structured data (Organization, Product, FAQ, Article, Breadcrumb, VideoObject, SoftwareApplication) using Rich Results tests.
• Content & Docs SEO
• Optimize official websites, whitepapers, docs, how‑tos, and glossary pages for discoverability and EEAT.
• Coordinate with Design for SEO-friendly visuals (SVG size, filenames, captions) and with 3D/Video teams for thumbnails and VideoObject schema.
• Off-Page & Authority
• Support ethical link-earning via digital PR, guest posts, ecosystem partnerships, dev community mentions (GitHub/Dev.to/Stack Overflow), and event listings.
• Maintain a vetted outreach list and track placements (no spammy or paid PBN links).
• Analytics & Reporting
• Set up/maintain GSC, GA4, Looker Studio dashboards; monitor clicks, impressions, rankings, CTR, and conversions.
• Provide weekly status and monthly performance reports with insights and next actions.
• Compliance & Brand Safety
• Ensure copy and metadata follow Web3/Fintech compliance norms (avoid financial advice, no misleading claims, align disclaimers and T&Cs).
• Align with tone/brand guidelines and avoid “shilling” style language.

Scope of Work (What this role will deliver)

• Quarterly SEO Plan: Targets by market/segment, keyword clusters, and content roadmap.
• Monthly Execution: On-page optimizations (≥30 URLs), 2–4 technical improvements shipped with Dev, and 2–4 quality mentions/backlinks.
• Content Briefs: 6–10 briefs/month for blogs, landing pages, docs, or FAQs.
• Schema Rollout: Priority schema for key templates (Product/Feature, FAQ, Article, VideoObject).
• CWV Action List: Prioritized ticket log with expected impact and owner.
• Reporting: Weekly pulse + monthly deep‑dive deck with insights and experiments.

Required Skills & Experience

• 1–2 years hands-on SEO experience (agency or in‑house); Web3/Fintech or SaaS exposure preferred.
• Strong with Ahrefs/Semrush, Screaming Frog/Sitebulb, GSC/GA4, PageSpeed Insights/Lighthouse.
• Solid on-page fundamentals (intent mapping, metadata, internal linking, basic content briefs).
• Working knowledge of technical SEO (crawlability, canonicals, sitemaps, robots, CWV basics, schema).
• Competent with Looker Studio dashboards and Excel/Sheets.
• Clear written communication and ticket writing for Dev (Jira/Notion).
• Exposure to crypto/Web3 communities (Reddit, X, Discord) for authority building.

Please share your resume at charmi@pinkskyhr.com

Job Type: Full-time

Pay: ₹500,000.00 - ₹800,000.00 per year

Work Location: In person