SEO Expert

X Up Brands is a dynamic and fast-growing company that manages a portfolio of e-commerce and Amazon FBA businesses. Our mission is to build on each brand's legacy, preserving their unique ethos while leveraging our digital marketing expertise to maximize growth and profitability.

Requirements

Position Overview

We are seeking an experienced SEO Expert with 4 to 5 years of hands-on experience, strong technical SEO expertise, and a deep understanding of AI-powered SEO, AI automation, and search optimization for modern AI-driven search engines.

The ideal candidate is highly analytical, technically strong, and comfortable using AI tools, automation workflows, and data-driven SEO strategies to scale organic growth across eCommerce and content platforms.

Key Responsibilities

Develop and execute comprehensive SEO strategies leveraging AI-based tools and automation to improve organic rankings and traffic.

Implement AI-driven keyword research, topic clustering, and search intent analysis.

Optimize websites for traditional search engines and AI-based search experiences, including LLM, AEO, and GEO optimization.

Perform advanced technical SEO audits, including site architecture, crawlability, indexing, Core Web Vitals, schema markup, and log file analysis.

Use AI automation tools to streamline SEO workflows, reporting, content optimization, and competitor tracking.

Collaborate with content, design, and development teams to implement SEO-friendly, performance-focused site improvements.

Manage internal linking strategies and scalable SEO structures using automation.

Track, analyze, and report SEO performance using AI-enhanced analytics and dashboards.

Continuously test, refine, and optimize SEO strategies based on data insights and AI-driven recommendations.

Stay ahead of Google algorithm updates, AI search changes, and emerging SEO technologies.

4 to 5 years of proven SEO experience with demonstrable results.

Strong technical SEO knowledge including HTML, CSS basics, JavaScript SEO, site architecture, and page speed optimization.

Hands-on experience with AI-powered SEO tools such as Surfer SEO, Clearscope, MarketMuse, Frase, or similar.

Experience building or managing AI automation workflows using tools like Make, Zapier, Python scripts, or APIs.

Strong understanding of SEO AI optimization, LLM SEO, AEO, and GEO concepts.

Advanced knowledge of Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and similar tools.

Experience with CMS platforms such as Shopify, WordPress, Magento, or custom frameworks.

Ability to analyze large data sets and translate insights into actionable SEO improvements.

Preferred Skills

Experience with programmatic SEO and large-scale content generation using AI.

Knowledge of AI-assisted CRO and UX optimization.

Understanding of structured data, schema automation, and entity-based SEO.

Experience optimizing content for AI answers, featured snippets, and zero-click searches.

Familiarity with eCommerce SEO and high-conversion product optimization.

Key Performance Indicators (KPIs)

Growth in organic traffic and AI-search visibility.

Improvement in keyword and topic authority.

Technical SEO health and site performance scores.

Conversion rate and revenue contribution from organic traffic.

Efficiency gains through AI automation and workflow optimization.

Benefits

• Competitive compensation in USD
• 10 local paid holidays and 10 paid days off
• Quarterly performance bonuses
• Annual Paid Trip
• Opportunities for professional growth and development in a dynamic, high-growth environment