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SEO & Google Ads Specialist
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- Conduct in-depth keyword research to identify high-impact opportunities, analyzing search trends and competitor strategies to inform content and campaign development.
- Develop and execute SEO strategies, including on-page optimization, technical SEO audits, and off-page link building, to improve organic search rankings and visibility.
- Manage and optimize Google Ads campaigns, including ad creation, keyword bidding, and budget allocation, to maximize ROI and achieve specific marketing goals.
- Monitor and analyze website performance using Google Analytics and other SEO tools, providing actionable insights and recommendations for improvement.
- Perform A/B testing on ad copy, landing pages, and other elements to optimize conversion rates and user experience.
- Stay up-to-date with the latest SEO and Google Ads trends, algorithm updates, and best practices, ensuring the company's strategies remain competitive.
- Collaborate with content creators, web developers, and other team members to ensure SEO best practices are implemented throughout the website.
- Create and maintain detailed reports on SEO and Google Ads performance, providing clear and concise summaries of key metrics and insights.
- Manage and optimize Google Shopping campaigns, ensuring product feeds are accurate and well-optimized for maximum visibility and sales.
- Identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed issues, to improve website performance.
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