SEO Head

Role and Responsibilities

• Develop and oversee the execution of comprehensive SEO strategies to drive qualified traffic, increase rankings, and grow online visibility across all platforms.
• Lead and mentor a high-performing team of SEO professionals, ensuring continuous development and alignment with company goals.
• Oversee on-page, off-page, and technical SEO activities, including keyword research, content optimization, link-building strategies, and site audits.
• Collaborate with cross-functional teams including content, design, development, PPC, and social media to ensure SEO is fully integrated into all digital efforts.
• Set KPIs and performance metrics to evaluate SEO success and regularly report progress to senior stakeholders.
• Manage the SEO roadmap, prioritize tasks, and ensure timely execution of deliverables.
• Stay current with the latest SEO, search engine, and algorithm updates, and ensure the team’s strategies are aligned accordingly.
• Oversee and optimize Google Merchant Center listings and feed management.
• Drive affiliate marketing and guest posting strategies to enhance off-page SEO.
• Analyze competitors’ SEO strategies and leverage insights to outperform them.
• Develop and implement scalable processes for SEO best practices across all digital properties.
• Ensure proper implementation of structured data and schema markup for enhanced search visibility.
• Provide training, guidance, and support to junior SEO team members and other departments as needed.

Qualifications and Education Requirements

• Bachelor's Degree in Computer Science, Information Technology, Marketing, or a related field (BIT, BCS, BSCS).
• Additional certifications in SEO, digital marketing, or analytics are a plus.

Key Requirements

• Minimum 10 years of experience in a senior SEO role, including at least 5 years in a team leadership or head-level position.
• Proven track record of managing successful SEO campaigns for large-scale eCommerce and content websites.
• In-depth knowledge of SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, SimilarWeb, Google Analytics 4 (GA4), and Google Search Console.
• Strong analytical skills and the ability to interpret data, draw conclusions, and develop actionable insights.
• Experience working with and optimizing large product catalogs and managing Google Merchant accounts.
• Expertise in affiliate marketing and guest posting outreach.
• Strategic thinker with the ability to manage multiple projects and priorities in a fast-paced environment.
• Strong communication, leadership, and stakeholder management skills.

Job Type: Full-time

Pay: From Rs500,000.00 per month

Application Question(s):

• How many people have you lead as an SEO lead
• 11am - 8pm shift onsite in Lahore, works?
• No of years of experience in Ecommerce SEO projects

Experience:

• SEO: 10 years (Required)

Language:

• Excellent English Verbal and Written (Required)

Location:

• Lahore Ferozepur Road (Required)

Work Location: In person