SEO Manager (E-commerce | Leather Jackets | Shopify & WordPress)

About Us

Techhub International is a premium e-commerce brand specializing in leather jackets, with a strong focus on generic and replica styles. We operate in the B2C apparel market, serving a global customer base with a primary emphasis on the United States. Our online stores are built on Shopify and WordPress, and we are committed to scaling our organic growth through a data-driven SEO strategy.

Position Overview

We are seeking a highly skilled SEO Manager with a minimum of 3 years of proven experience in managing SEO for B2C apparel brands, preferably leather jackets or replica fashion products. The ideal candidate will have a deep understanding of the US market, competitive replica fashion niches, and the ability to deliver measurable results in terms of search visibility, traffic growth, and sales.

Key Responsibilities

• Develop and execute a comprehensive SEO strategy for our leather jacket collections, with emphasis on generic and replica styles.
• Conduct US-market-focused keyword research to identify high-value opportunities for ranking.
• Optimize product and category pages with SEO-friendly titles, meta descriptions, structured data, and content.
• Manage on-page SEO: site structure, speed optimization, schema markup, internal linking, and content alignment.
• Implement off-page SEO strategies, including link-building campaigns, digital PR, and competitor benchmarking.
• Conduct regular SEO audits and ensure technical SEO compliance across Shopify and WordPress platforms.
• Track and analyze website performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, or equivalent tools.
• Collaborate with marketing and content teams to align SEO with product launches, content campaigns, and seasonal sales strategies.
• Monitor industry trends and Google algorithm updates to maintain best practices.

Qualifications

• Minimum 3 years of SEO experience in B2C e-commerce, preferably in leather jackets, replica apparel, or fashion niches.
• Proven success in improving search rankings and driving organic sales in the US market.
• Strong expertise with Shopify and WordPress SEO best practices.
• Hands-on experience with technical SEO, site audits, and structured data implementation.
• Proficiency with industry-standard SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz, etc.).
• Strong analytical, problem-solving, and project management skills.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Prior SEO experience in the leather jacket or replica fashion segment.
• Knowledge of conversion rate optimization (CRO) and user experience (UX) best practices.
• Familiarity with international SEO, particularly targeting English-speaking markets.

What We Offer

• Competitive compensation package (based on experience and results).
• Opportunity to work with a fast-growing apparel brand in a competitive niche.
• Professional growth and advancement opportunities.
• Collaborative and performance-driven work environment.

Job Type: Full-time

Work Location: In person