SEO Outreach Specialist (Semrush Expert)

The Opportunity

We are seeking a highly motivated and experienced SEO Outreach Specialist to join our marketing team. The ideal candidate isn't just familiar with link building; they are a true master of the craft, with an expert-level command of the Semrush toolkit.

You will be responsible for developing and executing world-class outreach strategies to acquire high-authority backlinks, build strategic partnerships, and significantly boost our organic search performance and brand visibility. This role is perfect for someone who loves to dive deep into data, build genuine relationships, and see the direct impact of their work on domain authority and keyword rankings.

Key Responsibilities

• Strategy & Analysis: Develop, manage, and execute comprehensive link-building and digital PR campaigns. Utilize Semrush's Backlink Analytics, Backlink Gap, and Organic Research tools to conduct in-depth competitor analysis and identify high-value backlink opportunities.
• Prospecting & Qualification: Leverage Semrush's Link Building Tool to discover and qualify relevant, high-authority websites, blogs, and publications for outreach.
• Personalized Outreach: Craft and send compelling, highly personalized outreach emails that stand out and generate responses. You will manage the entire outreach cycle from prospecting to link acquisition.
• Content Collaboration: Work closely with the content team to brainstorm and promote "link-worthy" assets (e.g., blog posts, infographics, data studies, guides) based on insights from Semrush's Keyword Magic Tool and Topic Research.
• Performance Tracking & Reporting: Monitor, track, and report on key outreach metrics, including links acquired, domain authority changes, referral traffic, and keyword ranking improvements using Semrush's Position Tracking and Backlink Audit tools.
• Relationship Management: Build and nurture lasting relationships with editors, journalists, webmasters, and industry influencers.
• Tool Mastery: Serve as our in-house Semrush expert for all things related to backlink analysis and outreach, staying current with all platform updates and best practices.

Required Qualifications & Skills

• [2-4]+ years of proven experience in an SEO outreach, link-building, or digital PR role with a portfolio of successful campaigns.
• Expert-level proficiency with the Semrush toolkit is non-negotiable. You must demonstrate deep experience with:
• Backlink Analytics & Backlink Gap Tool
• Link Building Tool
• Keyword Magic Tool
• Position Tracking
• Backlink Audit Tool
• Exceptional written and verbal communication skills, with a knack for persuasive and professional correspondence.
• Strong understanding of SEO fundamentals, including on-page, off-page, and technical SEO principles.
• A data-driven mindset with the ability to analyze metrics and translate them into actionable insights.
• Highly organized, self-motivated, and capable of managing multiple campaigns simultaneously.
• Familiarity with Google Analytics and Google Search Console.

Preferred Qualifications

• Experience with other SEO tools such as Ahrefs, Moz, or Majestic.
• Experience with outreach automation platforms (e.g., Pitchbox, BuzzStream, Hunter.io).
• Previous experience working in a fast-paced agency or tech environment.
• Established relationships with publications or writers in Niche Industry.

Job Type: Full-time

Pay: Up to ₹25,000.00 per month