SEO & PPC Manager

ETR Laboratories is one of the nation’s leading private drinking-water testing laboratories, serving homeowners, filtration companies, real estate professionals, and businesses across the U.S. With rapid year-over-year growth and multiple new marketing channels scaling aggressively, we are looking to bring our digital marketing engine fully in-house.

We are seeking a highly skilled, data-driven SEO & Pay-Per-Click (PPC) Manager who can take full ownership of our paid search, organic search strategy, and digital funnel performance. If you are a proven expert who wants autonomy, meaningful impact, and the opportunity to scale a national brand, we’d like to meet you.

What You’ll Do

• Manage, optimize, and scale all PPC campaigns (Google Ads, Bing, retargeting, etc.) with full budget ownership.
• Maintain and improve ROAS, CPC, CPA, and conversion performance across all paid channels.
• Conduct keyword research, competitor analysis, and audience segmentation tailored to well-water testing and home services niches.
• Own ETR’s SEO roadmap: technical SEO, on-page optimization, backlink strategy, and content recommendations.
• Develop landing pages and A/B tests that boost conversions and reduce acquisition costs.
• Collaborate with leadership on new product launches, seasonal campaigns, and long-term growth strategy.
• Monitor and report performance metrics weekly and monthly with clear, actionable insights.
• Work cross-functionally with our content team, lab experts, and marketing partners to create a cohesive funnel strategy.
• Stay current on algorithm updates, best practices, and emerging trends in digital advertising and SEO.

What We’re Looking For

• 4–7+ years of experience managing Google Ads and SEO at a professional or agency level.
• Proven history of reducing CPC, improving CTR, and scaling profitable campaigns.
• Experience with conversion-based landing page strategy and funnel optimization.
• Strong understanding of analytics: Google Analytics, Tag Manager, Search Console, etc.
• Technical SEO knowledge (site structure, crawlability, schema, page speed).
• Ability to think strategically while executing tactically — we want an operator, not just an analyst.
• Experience in e-commerce, home services, or lead generation is a major plus.
• Strong communication skills and the ability to work independently in a fast-paced environment.

Why Join ETR Laboratories?

• You’ll own the entire digital marketing stack — no agency bottlenecks, no micromanagement.
• Direct impact on a fast-growing 7-figure business scaling up quickly.
• Competitive salary and performance-based bonuses.
• Supportive leadership team that values innovation, autonomy, and results.
• Significant opportunity for career growth as we expand marketing channels, educational content, and national partnerships.
• A mission-driven company that helps families ensure their drinking water is safe.

How to Apply

Submit your resume, a brief cover letter, and recent examples of PPC or SEO results you’ve achieved (ROAS improvements, traffic growth, keyword wins, etc.).

We review applications daily and will reach out quickly to qualified candidates.

Pay: $60,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Relocation assistance
• Vision insurance

Work Location: In person