SEO, Social Media and Marketing Manager

Job Summary
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and harness the power of social media to engage audiences, boost brand awareness, and drive business growth. Your expertise in digital marketing tools and creative storytelling will be instrumental in shaping our online identity and fostering meaningful relationships with our community. This paid position offers a fantastic opportunity to make a tangible impact through creative marketing strategies and data-driven insights. Job requires to work in our office.

Duties

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials using Adobe Creative Suite tools like Photoshop and Illustrator.
• Implement SEO best practices to optimize content for search engines, enhancing visibility and web traffic through keyword research and web analytics tools like Google Analytics.
• Manage social listening efforts to monitor brand reputation, industry trends, and customer feedback, enabling proactive engagement and reputation management.
• Oversee social media management tools such as Hootsuite or Buffer to schedule posts efficiently, analyze performance metrics, and refine strategies based on insights.
• Design targeted Facebook Advertising campaigns to reach specific audiences, increase conversions, and support e-commerce initiatives.
• Collaborate with public relations teams to coordinate branding efforts, manage crisis communication when necessary, and enhance overall public perception.
• Engage in relationship management by responding promptly to comments, messages, reviews, and inquiries across all social channels.
• Track campaign performance using web analytics tools; prepare reports that highlight key metrics like reach, engagement rates, conversions, and ROI for continuous improvement.

Experience

• Must have experience with Marketing in the roofing industry.
• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Illustrator; experience with video editing is a plus.
• Familiarity with social media management platforms like Hootsuite or Buffer for scheduling content and analyzing performance data.
• Solid understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Experience managing paid advertising campaigns on Facebook or other social platforms with measurable results.
• Knowledge of branding strategies combined with excellent proofreading skills to ensure consistent messaging across all content.
• Ability to handle multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as our Social Media and Marketing Manager to craft vibrant stories that resonate globally! Bring your creativity, strategic thinking, and passion for digital marketing to help us connect authentically with our audience while driving measurable growth!

Pay: $800.00 - $1,000.00 per week

Benefits:

• Flexible schedule

Ability to Commute:

• Sarasota, FL 34243 (Preferred)

Work Location: In person