SEO Specialist

Introduction

At MDP Healthcare, we are all about curating positive user experiences, digitally. We are looking out for a skilled and dynamic SEO specialist to help us deliver the same and shall be responsible for contacting customers as part of the company’s marketing activities. As an SEO marketing specialist, the candidate will have to optimize web content. The SEO specialist job profile is heavily dependent on using SEO tools and conducting keyword research to create digital brand awareness. Since it is a job that is thoroughly research-oriented, the ability to work independently to increase website ranking goes a long way. Gauging insights from the research and channelling them into campaigns is something the prospective SEO specialist candidate should be adept at.

Objectives of this role

• Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the same
• Leverage SEO tools, including Google Analytics to increase website ranking on search engines
• Help the company gain website traffic, increase sales/leads and improve overall engagement and footfalls through the web SEO specialist job role

Responsibilities

• Devise and develop web optimization plans for the company as an SEO specialist
• Perform regular keyword research for the SEO success of the company
• Manage SEO campaign costs, stay on the monthly budget as an SEO specialist
• Execute test runs, identify trends and gather relevant results while working on SEO strategies
• Coordinate with the website development team to ensure that the best SEO practices are executed throughout the website
• Contact prospective and existing customers through outbound calls as part of the company’s marketing and business development activities.
• Introduce and promote company products and services in a professional and customer-focused manner.
• Respond to customer inquiries, provide accurate information, and escalate issues to relevant departments when necessary.
• Maintain and update customer records, call logs, and feedback in the company’s database/CRM system.
• Share insights and feedback from customer interactions to support marketing strategies and continuous improvement initiatives.

Required skills and qualifications

• Proven experience as an SEO specialist
• In-depth understanding of search engine algorithms
• Experience working with organizations as an SEO specialist
• Outstanding written and communication skills

Preferred skills and qualifications

• Bachelor’s degree in marketing, mass communication, media studies or another discipline
• Prior experience working with a content management system
• A diploma or certification in digital marketing or a related field
• Working knowledge of the latest tools and industry trends that are within the scope of the SEO specialist job profile

Job Types: Full-time, Permanent