SEO Specialist

Responsibilities

• Develop, implement, and manage SEO strategies to increase organic visibility and qualified leads.
• Conduct comprehensive keyword research tailored to Gulf markets (Arabic & English).
• Optimize on-page elements including metadata, content structure, internal linking, and schema markup.
• Perform regular technical SEO audits and collaborate with development teams to fix issues.
• Manage backlink acquisition strategies with focus on high-quality, region-relevant sources.
• Track, analyze, and report SEO performance using Google Analytics, Search Console, Ahrefs/SEMrush.
• Monitor competitors’ SEO strategies and identify growth opportunities.
• Collaborate with content, design, and marketing teams to ensure SEO best practices across campaigns.
• Stay updated with Google algorithm changes and SEO trends in MENA region

Must Have

• Strong knowledge of SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog.
• Expertise in on-page, off-page, and technical SEO. Understanding of HTML, CSS, JavaScript for SEO troubleshooting.
• Knowledge of CMS platforms (WordPress, HubSpot, Shopify, Drupal).
• Familiarity with local SEO strategies and Gulf-specific search behaviors.
• Strong reporting and data analysis skills (Google Data Studio, Excel).
• Analytical mindset with problem-solving capabilities. Strong communication skills in both Arabic & English.
• Ability to collaborate across departments (marketing, content, dev teams). Detail-oriented with focus on measurable results.
• Self-motivated and proactive in identifying SEO opportunities. Adaptability to fast-paced environments and changing search algorithms.

Nice to Have

• Knowledge of advanced analytics tools (Tableau, Power BI).
• Familiarity with CRO (Conversion Rate Optimization) and A/B testing.
• Understanding of structured data, schema, and rich snippets beyond basics. Experience with multi-language / multi-region SEO.
• Familiarity with paid search (Google Ads, LinkedIn Ads) to support integrated campaigns.