SEO Specialist

Job Description – SEO Specialist

Position : SEO

Specialist Brand : Aquench (Electrolyte & Hydration Solutions)

Company : Protectol Healthcare Pvt. Ltd.

Location : Kochi, India

Reports to : Digital Marketing Head / Brand Manager

About The Company

Protectol Healthcare Pvt. Ltd. is a forward-looking FMCG & healthcare company delivering innovative wellness and hydration products. Our flagship brand, Aquench , is a scientifically formulated electrolyte drink designed to help people stay hydrated, energized, and refreshed.

We are seeking a skilled SEO Specialist to strengthen our digital footprint across both D2C website and online marketplaces , driving organic traffic, higher visibility, and increased conversions.

Role Overview

The SEO Specialist will be responsible for planning, implementing, and managing Aquench’s overall SEO strategy across web and marketplaces. This includes website optimization (React/Next.js based), content SEO, and SEO for D2C listings on e-commerce platforms like Amazon, Flipkart, Blinkit, and Zepto.

Key Responsibilities

• Website SEO (React/Next.js D2C Platform)
• Develop and execute SEO strategies for Aquench’s D2C site.
• Conduct keyword research, competitor analysis, and on-page optimization.
• Perform technical SEO audits, resolve crawl/indexation issues, and optimize Core Web Vitals.
• Collaborate with developers to ensure SEO-friendly implementation in React/Next.js (server-side rendering, dynamic routing, metadata handling).
• Optimize structured data/schema for product pages, blogs, and FAQs.
• Marketplace SEO (Amazon, Flipkart, Blinkit, Zepto, etc.)
• Optimize product titles, bullet points, A+ content, and descriptions.
• Manage backend keywords, product attributes, and metadata.
• Improve marketplace search rankings and conversion rates.
• Use tools like Helium10/JungleScout for keyword tracking and competitive analysis.
• Content SEO
• Work with writers and creative team to create SEO-rich blogs, product pages, and landing pages.
• Optimize content for readability, rankings, and conversions.
• Off-Page SEO & Local SEO
• Build high-quality backlinks, digital PR mentions, and collaborations.
• Manage local SEO for regional visibility and store listings.
• Analytics & Reporting
• Track SEO performance (traffic, rankings, CTR, conversions).
• Provide detailed weekly/monthly reports with actionable insights.
• Use tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Helium10.
  
  

Qualifications & Skills

• 3–4 years of SEO experience (preferably with FMCG, Healthcare, or E-commerce brands).
• Proven expertise in website SEO (React/Next.js), marketplace SEO, and technical SEO.
• Hands-on with SEO tools (Ahrefs, SEMrush, Screaming Frog, GSC, GA4, Google Keyword Planner, Helium10/JungleScout).
• Familiarity with server-side rendering, dynamic routing, canonical tags, and structured data in React/Next.js.
• Understanding of Amazon Seller Central, Flipkart Seller Hub, and other e-commerce dashboards.
• Strong analytical skills and ability to translate data into actionable insights.
  
  

What We Offer

• Opportunity to grow with a fast-scaling FMCG brand.
• A collaborative and performance-driven work environment.
• Competitive salary package with growth-based incentives.
• Provident Fund (PF).
• Comprehensive Medical Insurance.
• Cellphone reimbursement for work-related usage.