SEO Specialist

Job Title: SEO Executive cum Web Specialist

Job Overview:
We are seeking a dynamic and results-driven SEO Executive cum Web Specialist to join our growing digital marketing team. This hybrid role combines the strategic aspects of SEO with hands-on website management. You’ll be responsible for optimizing our online presence across search engines while also assisting in the development, maintenance, and enhancement of our website. You will play a key role in driving organic traffic, improving site rankings, and ensuring a seamless user experience.

Key Responsibilities:

• SEO Strategy & Execution:
• Develop and implement on-page and off-page SEO strategies to drive organic traffic and improve search engine rankings.
• Conduct keyword research and competitive analysis to inform content and SEO strategy.
• Optimize website content, meta tags, and images to enhance SEO performance.
• Perform regular SEO audits and implement improvements to the website’s structure and technical SEO.
• Web Management & Development:
• Collaborate with web developers to improve website functionality, design, and user experience.
• Update and maintain website content, ensuring it aligns with SEO best practices.
• Monitor website performance using tools like Google Analytics, Search Console, and other SEO software.
• Troubleshoot and resolve website-related issues, such as broken links, page speed, and mobile optimization.
• Content Strategy & Optimization:
• Work closely with content teams to ensure that content is SEO-optimized and aligned with keyword strategies.
• Optimize blog posts, landing pages, and product pages for search engines.
• Reporting & Analytics:
• Regularly track, report, and analyze website and SEO performance.
• Provide actionable insights based on data to continuously improve rankings and traffic.

Skills & Qualifications:

• Proven experience in SEO, digital marketing, and website management.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Knowledge of web development languages (HTML, CSS, JavaScript) and experience with CMS platforms like WordPress, Shopify, or similar.
• Strong analytical skills and ability to interpret SEO data to drive actionable insights.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• A good understanding of web design principles and user experience.

Preferred Skills:

Job Type: Full-time

Pay: AED2,500.00 - AED4,000.00 per month