SEO Specialist

The SEO Specialist is responsible for developing and executing effective SEO strategies to improve website rankings, organic visibility, and traffic growth. The role involves both on-page and off-page optimization, technical SEO, and close collaboration with cross-functional teams to enhance overall digital performance.

Key Responsibilities:

• Perform in-depth keyword research and analysis to guide content creation and SEO strategy.
• Optimize on-page elements such as meta tags, headers, content structure, and internal linking.
• Conduct technical SEO audits and collaborate with developers to resolve crawlability, indexing, and site performance issues.
• Develop and manage off-page SEO strategies, including link-building, digital PR, and outreach campaigns.
• Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, GA4, or Moz.
• Track KPIs and prepare detailed performance reports with actionable insights and recommendations.
• Stay updated with the latest search engine algorithms, SEO trends, and industry best practices.
• Collaborate with content writers, designers, and developers to ensure SEO guidelines are implemented effectively.
• Generate weekly reports on SEO performance for each client.
• Liaise with clients for external meetings to ensure clear understanding of objectives and strategies.

Requirements

• Bachelor’s degree in Marketing, IT, or a related field.
• 1–3 years of proven experience in SEO or a related digital marketing role.
• Strong knowledge of on-page, off-page, and technical SEO practices.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Understanding of HTML, CSS, and website CMS platforms (WordPress, Shopify, etc.).
• Excellent analytical, problem-solving, and reporting skills.
• Ability to work collaboratively in a fast-paced environment.

Benefits

• Competitive salary + performance-based bonuses
• Paid annual and sick leave
• 5-day work week (weekends off)
• Professional development opportunities
• Collaborative, growth-focused work environment