SEO Specialist

Responsibilities:

1. Develop and implement comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth for our business.

2. Plan, execute, and optimize performance marketing campaigns across various digital channels, including paid search, paid social, display advertising, email marketing, and affiliate marketing.

3. Conduct thorough market research and competitor analysis to identify target audiences, key trends, and opportunities for campaign optimization.

4. Analyze performance data using various analytics tools and platforms to identify areas for improvement and optimize campaigns for maximum ROI.

5. Collaborate with the creative team to develop compelling ad creatives, landing pages, and other marketing assets that resonate with the target audience and drive conversions. 6. Monitor and report on campaign performance, providing insights and recommendations for ongoing optimization and performance improvements.

7. Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing and strategies.

8. Collaborate with cross-functional teams, including product, sales, and customer support, to ensure alignment of marketing efforts with overall business goals and objectives.

9. Implement A/B testing methodologies to continuously optimize campaign performance and identify opportunities for growth.

10. Track and analyze key performance metrics, such as CAC, ROAS, conversion rates, and customer lifetime value, to assess the effectiveness of marketing initiatives and make data-driven decisions.

Qualifications:

1. Bachelor's degree in Marketing, Business, or a related field. Advanced degree or certifications in marketing or digital advertising is a plus.

2. Proven work experience as a Performance Marketer, preferably in a D2C-focused role.

3. In-depth knowledge of performance marketing channels and platforms, including but not limited to Google Ads, Facebook Ads Manager, Google Analytics, and email marketing automation tools.

4. Strong analytical skills and experience in data-driven decision-making. Proficiency in analyzing campaign data and extracting actionable insights.

5. Familiarity with A/B testing methodologies and experience in conducting experiments to optimize performance.

6. Excellent project management skills with the ability to handle multiple projects and meet deadlines in a fast-paced environment.

7. Creative thinking and problem-solving abilities to develop innovative marketing strategies and overcome challenges.

8. Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.

9. Knowledge of e-commerce and D2C industry trends, best practices, and consumer behavior.

10. Self-motivated and proactive with a passion for staying updated on the latest trends and technologies in performance marketing

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Application Question(s):

• How many years of experience do you have?
• What is your current salary?
• What is your expected salary?
• What is your notice period?

Work Location: In person