SEO SPECIALIST

Location: Arlington, Virginia
Job Type: Permanent
Compensation Range: $90,000 - 110,000 per year

We are a rapidly growing, growth-stage professional service company focused on connecting independent licensed professionals with the resources they need to practice. We operate in a highly competitive sector, supporting both individual practitioners (B2C) and large organizations (B2B). This is a critical role for an SEO Specialist to drive high-quality organic traffic and conversions by owning and executing all SEO strategies in a dynamic, entrepreneurial environment. We are focused on building out a strong, on-site team in the Arlington, VA area.

Responsibilities:

• Lead the execution and optimization of all Search Engine Optimization strategies (on-page, off-page, and technical) to drive high-quality organic traffic and increase conversion rates for our primary retail (B2C) lead generation channels.
• Conduct thorough keyword research and analysis to identify new opportunities, optimize existing content, and inform the overall content strategy targeting independent licensed professionals and related professional search queries.
• Collaborate closely with the Full Stack Growth Developer to implement technical SEO improvements, including site structure, core web vitals, mobile optimization, and schema markup on our primary web platform.
• Work with the CRO/Analytics Specialist to use SEO insights for A/B testing hypotheses, analyze performance data (from Google Analytics, etc.), and identify friction points in the lead capture funnel.
• Monitor, analyze, and report on organic search performance using various SEO tools, providing actionable insights and making recommendations for continuous improvement to senior leadership.
• Serve as the cross-functional SEO expert, ensuring all marketing efforts, including content and website development, are aligned with SEO best practices to maximize organic visibility and achieve lead generation goals.

Qualifications:

• Proven experience as an SEO Specialist in a fast-paced, lead-generation focused startup or growth-stage business, preferably with B2C or retail experience.
• Demonstrated track record of successfully driving measurable organic growth (traffic and qualified leads) in a competitive environment.
• Deep expertise in technical SEO, on-page optimization, and off-page strategies, including hands-on experience with popular content management systems (like WordPress) and relevant SEO tools.
• Strong analytical skills with proficiency in using tools like Google Analytics, Google Search Console, and other platforms to track, measure, and report on SEO performance and lead funnels.
• Exceptional cross-functional collaboration and communication skills, with the ability to work effectively with development, content, and analytics teams.
• A proactive, self-starter mentality with strong project management skills; capable of managing multiple projects and thriving in a role with a high degree of autonomy and minimal direct supervision.
• Must be willing and able to work onsite at our office location. Friday's remote!

JOBID: 102025-113397
#LI-CELLA
#LI-KF1
#PL

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.