SEO Specialist

Key Responsibilities:

• Develop and implement comprehensive SEO strategies aligned with business and marketing goals.
• Conduct keyword research, competitive analysis, and content gap assessments to identify growth opportunities.
• Collaborate with content, creative, and web development teams to ensure SEO best practices across all digital assets.

On-Page Optimization

• Optimize website content, metadata, internal linking, and site architecture for improved rankings and user experience.
• Ensure all web pages follow on-page SEO best practices, including title tags, meta descriptions, header structures, and image optimization.
• Work with copywriters to create SEO-friendly content that drives engagement and conversions.

Technical SEO

• Conduct technical site audits to identify crawl, indexation, and performance issues.
• Collaborate with developers to resolve technical issues such as site speed, mobile responsiveness, structured data, redirects, and canonicalization.
• Monitor and maintain XML sitemaps, robots.txt, and schema markup.

Off-Page Optimization

• Develop and execute link-building strategies to strengthen domain authority and search rankings.
• Manage outreach efforts, partnerships, and digital PR initiatives to build quality backlinks.
• Monitor backlink profiles and ensure compliance with Google Webmaster Guidelines.

Performance Tracking & Reporting

• Monitor SEO performance using tools such as Google Search Console, Google Analytics, Screaming Frog, and Moz.
• Provide regular performance reports with insights and actionable recommendations.
• Stay updated on algorithm updates, SEO trends, and emerging search technologies (e.g., voice search, AI-driven SEO).