SEO Specialist

Roles & Responsibilities:

• Conduct keyword research to identify valuable search terms and opportunities.
• Implement on-page SEO strategies, including optimizing content, meta tags, and headings.
• Perform technical SEO audits to identify and resolve website issues affecting search engine rankings.
• Troubleshoot, Monitor, and improve website performance, including site speed and mobile optimization and SEO-related issues
• Develop and execute off-page SEO strategies, including link-building and outreach.
• Promote both offsite and onsite activities and the interactions that build ranking, profile, and traffic
• Analyze website traffic and user behavior using tools like Google Analytics and Google Search Console.
• Track and report on key performance indicators (KPIs) to measure the success of SEO efforts.
• Stay updated with industry trends and search engine algorithm changes.
• Collaborate with content creators, web developers, and marketing teams to align SEO strategies with overall business goals.
• Identify and recommend opportunities for website content improvements and expansion.
• Keep up to date with best practices in SEO and share knowledge with the team.
• Up to date, working knowledge of current, past, and projected trends in the SEO industry
• Content translation from English to Arabic
• Arabic Keywords, Arabic content writing, Arabic SEO and website maintenance
• Stay aware of competitors' SEO strategies and market trends.
• Optimize copy and landing pages for search engine marketing.
• Conduct keyword research to identify valuable search terms and opportunities.
• Implement on-page SEO strategies, including optimizing content, meta tags, and headings.
• Perform technical SEO audits to identify and resolve website issues affecting search engine rankings.
• Troubleshoot, Monitor, and improve website performance, including site speed and mobile optimization and SEO-related issues
• Develop and execute off-page SEO strategies, including link-building and outreach.
• Promote both offsite and onsite activities and the interactions that build ranking, profile, and traffic
• Analyze website traffic and user behavior using tools like Google Analytics and Google Search Console.
• Track and report on key performance indicators (KPIs) to measure the success of SEO efforts.
• Stay updated with industry trends and search engine algorithm changes.
• Collaborate with content creators, web developers, and marketing teams to align SEO strategies with overall business goals.
• Identify and recommend opportunities for website content improvements and expansion.
• Keep up to date with best practices in SEO and share knowledge with the team.
• Up to date, working knowledge of current, past, and projected trends in the SEO industry
• Content translation from English to Arabic
• Arabic Keywords, Arabic content writing, Arabic SEO and website maintenance
• Stay aware of competitors' SEO strategies and market trends.
• Optimize copy and landing pages for search engine marketing.
• Continually perform keyword discovery٫ expansion٫ and optimization.

Qualification and Skills:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 2-3 years of experience in content writing, preferably with automotive or related industry exposure.
• Strong writing, storytelling, and copyediting skills.
• Knowledge of SEO best practices and digital marketing strategies.
• Familiarity with social media platforms and content management systems (CMS).
• Ability to research automotive industry trends and create relevant content.
• Proficient in English; Arabic language skills are a plus.
• Experience with editing and proofreading for accuracy and clarity.
• Training or certification in content writing, digital marketing, or SEO is advantageous.
• Portfolio of writing samples demonstrating automotive or technical knowledge is beneficial.
• Skills in visual storytelling and multimedia content creation add value.
• Basic understanding of digital tools for content publishing and analytics.

Technical Competencies:

• Strong writing and editing skills.
• SEO and digital marketing knowledge.
• Familiar with social media and CMS.
• Researches automotive trends.
• Basic multimedia content skills.

Behavioral Competencies:

• Good communication and teamwork.
• Detail-oriented and creative.
• Adaptable and self-motivated.
• Customer-focused with UAE market awareness.
• Open to feedback and continuous improvement.

Job Type: Full-time