SEO Specialist

Job Description – SEO Specialist

Company: Capace Software Pvt. Ltd.
Location: Bhopal / Bangalore (On-site)
Experience: 2+ Years
Budget: Up to ₹4 LPA
Position: Full-Time

About the Role

Capace Software Pvt. Ltd. is looking for a skilled SEO Specialist with strong expertise in On-Page SEO, Off-Page SEO, and Technical SEO. The ideal candidate will be responsible for improving our search engine ranking, driving organic traffic, and ensuring technical search requirements are met across websites.

Key Responsibilities On-Page SEO

• Optimize meta titles, descriptions, header tags, and URLs
• Conduct in-depth keyword research and implement strategic keyword placement
• Optimize website content for relevancy and readability
• Implement internal linking strategies
• Optimize images, schema, and site structure for SEO
• Ensure webpages follow SEO best practices

Off-Page SEO

• Create and execute backlink strategies
• Manage directory submissions, social bookmarking, classified listings
• Conduct competitor backlink analysis
• Build high-quality guest post links and outreach
• Improve brand visibility through digital promotions

Technical SEO

• Conduct website audits (crawl errors, index issues, technical fixes)
• Optimize website speed and performance
• Implement schema markup and structured data
• Manage XML sitemaps and robots.txt
• Resolve indexing, crawling, and canonical issues
• Work with developers to implement technical updates

Requirements

• Minimum 2+ years of experience in SEO
• Strong knowledge of On-Page, Off-Page & Technical SEO
• Experience with tools like:
• Google Analytics
• Google Search Console
• Ahrefs / SEMrush / Ubersuggest
• Screaming Frog (good to have)
• Understanding of HTML, CSS basics (preferred)
• Strong analytical and reporting skills
• Good communication and documentation skills

What We Offer

• Competitive salary up to ₹4 LPA
• Opportunity to work on multiple SaaS products and websites
• Supportive team & learning-focused environment
• Career growth in digital marketing & SEO domain

Job Type: Full-time

Pay: ₹300,000.00 - ₹400,000.00 per month

Work Location: In person