SEO Specialist

Purpose :

• As the Google Business Profile (GBP) Executive, you will own the presence, accuracy, and performance of +700 physical store profiles across MENA & SEA regions.
• You will be responsible for ensuring data accuracy (NAP consistency, categories, attributes), optimizing visibility in local search/maps, collaborating with the customers service team to manage reviews at scale, and running GBP activities that enhance discoverability and footfall.
• This role is critical to bridge online-to-offline visibility, ensuring each store is accurately represented, optimized, and competitive in its local area.

Job Description :

1) GBP Management & Optimization

• Maintain and update profiles for 700+ stores (address, hours, categories, services, photos, attributes, etc.).
• Ensure full compliance with Google guidelines across all listings.
• Implement single or bulk updates via Google Business Profile Manager whenever required by the brands.

2) GBP Expansion

• Coordinate with Retail, Operations, and Expansion teams to ensure all new store profiles are created accordingly.
• Ensure ownership and verification of all the existing stores’ listings.

3) Local SEO Optimization

• Optimize categories, attributes, services, and photos to maximize local ranking factors.
• Monitor competitors’ GBP presence to identify gaps and opportunities.
• Implement UTM tracking for GBP links to measure performance in GA4.

4) Reviews & Reputation Management

• Develop and implement a review response framework to ensure consistent, brand-aligned replies.
• Collaborate with customer service team to respond to reviews.