SEO Specialist

SEO Specialist

Job Summary

We are seeking a result-oriented SEO Specialist to manage and execute search engine optimization strategies that improve website visibility, organic traffic, and keyword rankings. The ideal candidate should have strong analytical skills, hands-on experience with on-page and off-page SEO, and a solid understanding of search engine algorithms.

Key Responsibilities

• Develop and implement effective on-page, off-page, and technical SEO strategies
• Conduct keyword research, competitor analysis, and content gap analysis
• Optimize website content, meta tags, URLs, internal linking, and page structure
• Monitor website performance using tools such as Google Analytics, Search Console, Ahrefs, SEMrush, etc.
• Identify and fix technical SEO issues (site speed, indexing, crawl errors, mobile optimization)
• Manage link-building and outreach campaigns with quality backlinks
• Collaborate with content, development, and marketing teams to align SEO goals
• Track, analyze, and report SEO KPIs and performance metrics
• Stay updated with the latest SEO trends, Google algorithm updates, and best practices

Required Skills & Qualifications

• Proven experience as an SEO Specialist or similar role
• Strong knowledge of on-page, off-page, and technical SEO
• Experience with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.)
• Understanding of HTML, CSS, and basic web development concepts
• Strong analytical, problem-solving, and reporting skills
• Excellent communication and coordination abilities

Preferred Qualifications

• Experience in SEO for service-based or e-commerce websites
• Knowledge of content marketing and basic PPC is an advantage
• Certification in SEO or Digital Marketing is a plus

Job Type: Permanent

Pay: ₹10,010.73 - ₹400,000.00 per month

Benefits:

• Provident Fund

Work Location: In person