SEO Specialist

Company Description

Bookme is Pakistan's leading travel and e-ticketing platform, providing a seamless experience for bookings ranging from bus tickets to flights, movies, and events. By eliminating the hassle of long queues and intermediaries, Bookme allows customers to effortlessly plan their travel and entertainment. Through its user-friendly mobile application and website, Bookme offers discounts, reviews of schedules, and seat reservations. By focusing on convenience and rewarding users with cost-saving benefits, Bookme aims to make every journey more enjoyable. Headquartered in Lahore, Bookme is committed to innovation and customer satisfaction.

Role Description

We are hiring an SEO Specialist (1-3 years of experience) who understands modern SEO, including semantic SEO, LLM-friendly content optimization, E-E-A-T principles and search intent strategies. You will be responsible for improving search visibility, driving organic growth and executing both technical and content-driven SEO initiatives.

Key Responsibilities:

Conduct keyword & topic cluster research using semantic/intent-based methods

Optimize on-page elements with LLM and user-intent considerations

Perform technical SEO audits and resolve issues (indexing, crawlability, speed)

Build high-quality backlinks through ethical, modern off-page strategies

Optimize website structure for better UX and search engine understanding

Track performance using Google Analytics, GSC, and advanced SEO tools

Keep up with algorithm updates and evolving SEO/AI-driven search landscapes

Requirements:

1-3 years hands-on SEO experience

Strong understanding of On-page, Off-page and Technical SEO

Familiarity with semantic search, topic clusters, structured data and SEO for LLM/AI-generated SERPs

Proficiency with tools like GSC, GA4 & Screaming Frog

• Strong analytical and reporting skills

Job Type: Full-time

Work Location: In person