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SEO Specialist
Job Title: - SEO Specialist
Location: - Hyderabad, India
Experience : - 2+ Yrs
Job Type: Full-Time
Description:
We are looking for an Onsite Search specialist to manage Search activities. You will be responsible for optimizing content for maximized Onsite Search results contributing to a best-in-class digital customer experience. This position uses collaboration, influence, SEO technological know-how, content optimization, and onsite search activities such as web content strategy and its results.
Responsibilities:
- Create, communicate, execute, and track the Onsite search strategy.
- Work across content and technical teams to optimize development efforts to maximize search results.
- Constant use of search tool data to ensure onsite search results relevancy for our customers in our websites.
- Execute tests, collect, and analyze data, and identify trends and insights to achieve maximum ROS (Returns on Strategy).
- Work with the content owners/country SEO Champion to achieve our KPIs for our top SEO strategic keyword PLPs (preferred landing pages)
- Perform ongoing keyword discovery, expansion, and optimization of keywords identified as strategic to the business.
- Support and guide cross-team efforts by providing workshops, presentations, and training education.
- Recommend changes to website architecture, content, linking, and other factors to improve search positions
- Review 3xx, 4xx, and 5xx errors on the website and work with the IT team to fix the issues
Hands-on:
- Provide Suggestions and recommendations to the SEO and IT team to coordinate with elements and structure of the website and web pages
- Onsite search tools (Coveo, Google, Bing, Yahoo, and other Onsite search tools)
Experience :
- 2 - 3 years experience in Onsite Search Engine Optimization & SEO
- Experience in Adobe Experience Manager (AEM)
- Experience in Coveo AI search tool.
- Experience with website analysis using a variety of analytics and search tools, including Google search Analytics as well as an internal CMS reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
- Experience working with Content management tools (CMS) environments
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