SEO Strategist

Job Title: SEO Strategist

Location: Remote

Language: English

Working Days: Monday through Friday

Working Hours: Eastern Standard Time (EST): 8:30 AM – 5:30 PM

About the Role:

We’re seeking a highly analytical and creative SEO Strategist to lead the planning, execution, and optimization of our search engine optimization strategies. This role requires a deep understanding of SEO fundamentals, technical optimization, and content strategy. You’ll be responsible for driving organic growth, improving search visibility, and ensuring our digital presence aligns with business goals.

Key Responsibilities:

• Develop and implement SEO strategies to increase organic traffic and rankings
• Conduct keyword research, competitive analysis, and content gap assessments
• Optimize on-page elements including metadata, headings, internal linking, and structured data
• Collaborate with content and design teams to ensure SEO best practices are applied
• Monitor site health, crawlability, and indexation using tools like Google Search Console
• Analyze performance metrics (traffic, conversions, rankings) and provide actionable insights
• Manage link-building initiatives and digital PR outreach campaigns
• Stay updated on algorithm changes, industry trends, and emerging SEO tools
• Prepare reports and dashboards to communicate performance to leadership

Requirements:

• 3+ years of experience in SEO strategy and execution
• Strong knowledge of on-page, off-page, and technical SEO
• Proficiency with SEO tools (Ahrefs,Screaming Frog, Google Search Console, Profound)
• Familiarity with GA4 and analytics platforms for performance tracking
• Understanding of HTML, CSS, and basic web development principles
• Strong analytical and problem-solving skills
• Excellent communication and collaboration abilities

Preferred Qualifications:

• Experience with Shopify or other ecommerce platforms
• Knowledge of CRO and UX optimization
• Familiarity with content management systems (WordPress, Webflow, etc.)
• Exposure to international SEO and multi-language strategies

Job Type: Full-time