SEO/SEM

Key Responsibilities:1. SEO (Search Engine Optimization)

• Conduct keyword research to identify opportunities for organic traffic growth.
• Optimize website pages, blogs, and landing pages for on-page SEO.
• Implement off-page SEO strategies, including link building and outreach.
• Monitor and improve website performance (page speed, mobile optimization, indexing).
• Track and report on SEO performance, keyword rankings, and organic traffic.

2. SEM (Search Engine Marketing)

• Plan, create, and manage paid campaigns on Google Ads, Bing, and social media platforms.
• Optimize ad copies, targeting, bidding strategies, and landing pages for ROI.
• Track CPC, CTR, conversions, and overall campaign performance.
• Conduct A/B testing of ads and landing pages to improve results.
• Manage SEM budgets efficiently to maximize lead generation and sales.

3. Analytics & Reporting

• Monitor website traffic, keyword rankings, conversions, and campaign performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.
• Prepare monthly reports with actionable insights and recommendations.
• Analyze competitor strategies and identify opportunities for improvement.

4. Collaboration

• Work with content and marketing teams to create SEO-friendly content and ad creatives.
• Coordinate with web developers to implement technical SEO improvements.
• Support marketing campaigns, product launches, and promotional initiatives.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or related field.
• 2–5 years of experience in SEO/SEM (experience in B2B, real estate, or construction sectors is a plus).
• Hands-on experience with Google Ads, Analytics, Search Console, and SEO/SEM tools (Ahrefs, SEMrush, Moz).
• Knowledge of CMS platforms (WordPress, HubSpot, etc.).
• Strong analytical, organizational, and communication skills.
• Google Ads or Analytics certification is an advantage.

Key Competencies:

• Analytical and data-driven mindset.
• Strategic planning and execution of digital campaigns.
• Creativity in content optimization and ad development.
• Strong communication and collaboration skills.
• Adaptability to changes in search engine algorithms and digital marketing trends.

KPIs (Key Performance Indicators):

• Improvement in organic search rankings and website traffic.
• Leads generated via SEO and SEM campaigns.
• ROI and cost per lead (CPL) from paid campaigns.
• Growth in backlinks, domain authority, and online visibility.
• Click-through rate (CTR) and conversion rate improvements.

Job Type: Full-time

Pay: BD300.000 per month