Shopify Developer & CRO Specialist

Company Description At Yay Nuts, we're revolutionizing snacking by offering premium candied nuts that deliver the perfect balance of irresistible flavor and top-tier quality. By combining the finest ingredients with bold, crave-worthy taste, we ensure every bite is something to celebrate. Our mission is simple: snacking with a purpose. We believe great snacks can do more than satisfy cravings; they can help people in need.

Role Description This is a full-time, on-site role located in Karachi, Pakistan for a Shopify Developer & CRO Specialist. The ideal candidate is equal parts developer and growth optimizer, someone who can build and customize our Shopify store while actively running experiments to increase conversion rates and revenue. Day-to-day tasks include building landing pages, setting up and analyzing A/B tests, optimizing the customer journey, and making data-driven decisions that directly impact our bottom line.

Working Hours Monday to Friday: 7:00 PM – 3:00 AM Pakistan Standard Time (Aligns with 9:00 AM – 5:00 PM US Eastern Time)

Key Responsibilities

• Shopify Development: Build, customize, and maintain our Shopify store including themes, pages, and custom functionality
• CRO Strategy: Identify conversion bottlenecks and develop hypotheses to improve CVR, AOV, and revenue per visitor
• A/B Testing: Design, set up, and analyze A/B tests on landing pages, product pages, checkout, and more
• Landing Pages: Build high-converting landing pages from scratch for campaigns and paid traffic
• Data Analysis: Monitor key metrics (CVR, bounce rate, AOV, add-to-cart rate) and report findings with clear action plans
• App Integration: Install, configure, and manage Shopify apps to support growth and optimization goals
• Continuous Improvement: Stay up to date with CRO best practices and e-commerce trends to keep us ahead of the curve

Qualifications & Experience

• Proven experience as a Shopify Developer with strong front-end skills (HTML, CSS, Liquid, JavaScript)
• Hands-on experience running A/B tests using tools like Intelligems, Neat A/B, Google Optimize, or similar
• Strong understanding of conversion rate optimization principles and e-commerce metrics
• Ability to read and interpret data and translate insights into actionable experiments
• Experience building custom landing pages optimized for paid traffic
• Familiarity with tools like Google Analytics, Hotjar, or similar analytics platforms
• Must be based in Karachi and available to work on-site

Personal Attributes

• Data-driven mindset with a strong instinct for what converts
• Self-starter who takes ownership and drives results without hand-holding
• Detail-oriented with a passion for continuous improvement
• Clear communicator who can present findings and recommendations confidently
• Thrives in a fast-paced, high-growth environment