Shopify & Retention Marketing Executive

Location: Sakinaka, Andheri East, Mumbai (On-site, Full-time)
Work Days: Monday – Saturday
Experience: 1–2 years (D2C or agency background preferred)
Salary: ₹35,000 – ₹50,000/month (in-hand, based on experience)
Start Date: Immediate joiner preferred

About Flo Mattress

Flo Mattress is a fast-growing D2C brand on a mission to help India sleep better through high-quality, affordable mattresses and innovative sleep solutions.

We’re expanding our digital team and looking for a Shopify & Retention Marketing Executive who can take full ownership of our website, improve conversions, and build strong customer retention through data-driven campaigns and creative thinking.

Key Responsibilities

Shopify Website & CRO

• Manage and update the Shopify website (products, offers, content, banners).
• Optimize product pages, checkout flows, and navigation for better UI/UX.
• Conduct A/B tests and implement conversion rate optimization (CRO) strategies.
• Collaborate with design and tech teams to enhance the overall shopping experience.

Retention Marketing (Email, WhatsApp, CRM)

• Plan and execute retention campaigns across Email, WhatsApp, and CRM tools.
• Set up automated workflows such as welcome, cart abandonment, win-back, and post-purchase flows.
• Segment customer data for personalized and impactful communication.
• Create simple, on-brand copy for customer engagement and retention campaigns.

Data & Insights

• Track key metrics through Shopify, Google Analytics, and CRM dashboards.
• Analyze website and campaign data to drive strategic decisions.
• Share actionable insights to increase repeat purchase rate and lifetime value.
• Experiment with new ideas to boost engagement and conversion performance.

Requirements

Must-Have Skills

• 1–2 years of hands-on experience managing Shopify stores.
• Proven background in retention marketing or CRO (preferably D2C/e-commerce).
• Strong analytical and problem-solving skills.
• Working knowledge of CRM tools such as Klaviyo, Mailchimp, MoEngage, or WebEngage.
• Understanding of UI/UX principles for e-commerce.
• Excellent written and verbal communication skills.

Good to Have

• Basic HTML/CSS knowledge or experience using Liquid in Shopify.

Why Join Flo Mattress

• Join one of India’s fastest-growing D2C sleep brands.
• Take end-to-end ownership of key digital growth functions.
• Work in a collaborative, transparent, and fast-paced environment.
• Opportunity to grow into Retention Lead or E-commerce Manager roles.
• Stable, full-time opportunity with growth-focused leadership and a culture of learning.

Job Type: Full-time, Permanent
Work Mode: On-site (Sakinaka, Andheri East, Mumbai)

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Language:

• English (Preferred)

Work Location: In person