Shopper Marketing Manager

Job Purpose

This role is responsible for creating and executing customer activations for Egypt Traditional Trade and Wholesale channels which brings our brands to life instore, drives optimal physical availability, engages the shopper and drives conversion. Working closely with Sales and Marketing, this role is accountable for ensuring customer’s and activation plans are based on consumer, shopper & customer insights and are tailored to meet the individual needs of customers.

This role will be responsible for building and maintaining strong and influential relationships with key customers and representing their voice of and the voice of the shopper internally to ensure future business strategies help support the strategic ambitions of the customer and execution plans maximize conversion opportunities for Mars.

Key Accountabilities or Responsibilities

• Grounded in shopper and customer insight, develop and execute channel and customer activation initiatives that delivers the short- and long-term brand portfolio aspirations, drives optimal physical availability, engages the shopper and drives conversion.
• Partner with the Customer Development team to deliver an annual activation plan which is aligned to SCM choices, category growth drivers, customer needs and influences shoppers throughout the path to purchase. Effectively adapt and adjust activity plans to reflect the changing customer and internal environment.
• Ensure activity plans are aligned across Sales and Marketing and brought into the S&OP+ process where appropriate, ensuring trade-offs are made to meet wider business objectives.
• Partner with the Perfect Store team to establish channel and customer specific KPI’s which deliver both short- and long-term physical availability opportunities and ROI is calculated and used to continuously improve future plans.
• Ensure in-store POS and sales selling stories are tailored appropriately for assigned customer/channel and designed to maximize conversion and impact in the retailer/channel.
• Builds strong plans that will increase the Weighted Distribution of our top skus, improve the visibility and surge ROS.
• Represent voice of your customer and shopper internally to ensure future business strategies help support the strategic ambitions of the customer and execution plans maximize conversion opportunities for Mars.

Context and Scope

This role will collaborate with and influence internal stakeholders and external Customers to deliver effective customer activation plans which meet customer and shopper needs and brings our brands to life instore, drives optimal physical availability, engages the shopper and drives conversion.

This role will be fully responsible for utilizing shopper & retailers’ insights and leading the implementation, integration & planning to create Disruptive customer activation plans which drive conversion

This role requires strong influencing, analytical and leveraging insight to action capability.

Job Specifications

Education & Professional Qualifications

Graduate caliber, with 2-5 years of experience in blue chip FMCG/consumer products and a Sales or Marketing background.

Knowledge/Experience

• Customer and/or marketing experience that includes selling, negotiating, and leveraging insights and proven ability to understand and translate brand strategies into engaging customer strategies that are mutually beneficial for company and customer.
• Ability to assess needs, propose mutually beneficial solutions, overcome objections, demonstrate resilience, and manage conflict with a positive & confident mind-set and close to maximize mutual value.
• Good numeracy and analytical skills and experience of applying a wide range of analytics that drive insights and actions for complex customers and a variety of business situations.
• Good business acumen with an understanding and application of the sales cycle, trends, and broader business implications to making judgments and recommendations for action.
• Ability to understand shopper needs and behaviors and the fundamentals of category management and how you might apply these to drive differentiated customer solutions.
• Good interpersonal skills and proven ability to develop long term, effective and influential business relationships with multiple stakeholders.
• Able to respond and adapt to a fast moving, changing environment with a can do / solution-based attitude.
• Experience in areas such as (but not exclusive to): Sales, Customer Management, Marketing and Category Leadership.