SITKA Ecommerce Leader

About the Role

The Ecommerce Leader will own SITKA’s digital commerce strategy and execution, driving revenue growth and brand equity across our Digital Commerce channels. This role requires a passion for growth, consumer mindset, and brand stewardship—knowing what product matters most to the SITKA consumer, how to highlight it with distinction, and how to connect storytelling, merchandising, and data-driven decisions to fuel sustainable performance.

This position will be located at our facility in Bozeman, Montana, with the possibility of a hybrid remote work arrangement, depending upon the responsibilities of the role and business needs.

Responsibilities

• Own the ecommerce P&Ls (SITKAgear.com and Amazon), delivering revenue and profitability targets while maintaining SITKA’s premium brand experience
• Develop and execute short- and long-term ecommerce strategies aligned with brand and business priorities
• Partner with Merchandising, Planning, and Product Creation to highlight the right product stories that drive both brand and commercial performance
• Drive site merchandising, navigation, and product presentation to optimize consumer experience and conversion
• Oversee website functionality and UX, ensuring a seamless, high-end consumer journey across all platforms and drive continuous UX and site optimization through testing, competitive benchmarking, and emerging technology adoption
• Collaborate with Content & Creative and Marketing to ensure SITKA’s storytelling is integrated across the digital ecosystem
• Monitor and analyze channel KPIs (traffic, conversion, AOV, turns) and implement actions to exceed targets
• Represent ecommerce in enterprise planning, ensuring channel needs are integrated into forecasting, demand planning, and inventory decisions
• Manage the Amazon team for delivery of brand performance and channel KPIs
• Build and lead a high-performing ecommerce team, fostering collaboration and accountability across functions

Required Qualifications

• Minimum of 5 years of ecommerce leadership experience. 2 years with a $100M B2C/B2B apparel or footwear brand preferred
• Bachelor’s degree required
• Experience developing strategic plans, roadmaps, and business cases that balance growth and brand stewardship
• Proven success delivering channel revenue and profitability growth while protecting premium brand equity
• Strong financial acumen with P&L ownership and experience translating KPIs and analytics into action
• Expertise in ecommerce merchandising, content presentation and consumer journey best practices
• Deep knowledge of SEO, site navigation, and optimization techniques specific to apparel or footwear
• Skilled in cross-functional collaboration with product, planning, creative, and marketing to deliver results
• Strong leadership and coaching skills, with the ability to build high-performing teams
• Ability to travel up to 10%

This position offers a hybrid work arrangement in the country from which the Associate is employed. Eligibility is dependent on the responsibilities of the role and business needs, and the Associate must agree to comply with Gore’s work arrangement policies.