Social and Digital Content Lead

Reports to: Marketing Manager

Responsibilities:

• Implement and manage social media strategy for 3 current Daniel Humm Hospitality brands, and more as they open/come online (including one restaurant slated to open in 2026):
• Eleven Madison Park (516k Instagram followers)
• Eleven Madison Home (54.4k Instagram followers)
• Clemente Bar (34.1k Instagram followers)
• Create short-, medium-, and long-term campaigns together with Marketing Manager
• Define KPIs and track performance and engagement of posts
• Suggest strategy and content optimization
• Meet regularly with key stakeholders to ensure current and accurate content
• Assist with ideating and capturing photo and video content at the restaurant and events
• Write copy for all posts/stories
• Create and maintain relationships with restaurant colleagues, industry, and our PR agency to foster collaboration and strengthen networks
• Work with external partners and collaborators to execute campaigns, including social media campaigns for short- and long-term pop-ups
• Manage comments and DMs
• Refer customer service requests to the appropriate parties
• Refer potential candidates and career inquiries to HR
• Maintain Daniel Humm Hospitality websites and update as needed
• Manage Google Business and Meta accounts

Desired Skills:

• Exceptional written and verbal communication skills
• Curiosity: eagerness to learn and grow
• Works well in a collaborative and dynamic environment: an enthusiastic team player
• Experience/interest in fine dining and hospitality
• Excellent time and project management skills

Experience Required:

• 2+ years experience as a social media content creator/community manager
• Experience working in hospitality or restaurant industry preferred
• Proven ability to manage and build social media communities
• Ability to plan, execute, and measure successful social media campaigns
• Ability to maintain voice and visual identity for each individual brand
• Proficient with platforms such as Later, Airtable, Canva, etc.
• Proficient with Microsoft Office and Adobe Suite (Photoshop/InDesign)
• General SEO knowledge
• Basic graphic design and photography/video skills preferred