Social and Digital Media Specialist

Wishes and Blessings, a Noida based NGO is seeking a creative and tech-savvy Social and Digital Media Specialist to manage our online presence, drive engagement, and run paid campaigns on platforms like Google Ads, Meta (Facebook & Instagram Ads), and other digital channels.

Key Responsibilities

Digital Strategy & Execution

• Develop and implement social and digital media strategies aligned with organizational goals.
• Plan content calendars for Instagram, Facebook, LinkedIn and emerging platforms.
• Collaborate with Communications, Fundraising, and Programme teams for integrated campaigns.

Content Creation & Management

• Create engaging multimedia content—graphics, videos, reels, stories, infographics, and posts.
• Write compelling copy for campaigns, newsletters, blogs, and social media posts.
• Manage and update website content, blogs, and newsletters as needed.

Paid Media & Advertising

• Plan, set up, and manage Google Ads campaigns (Search, Display, YouTube) to drive traffic, donations, and awareness.
• Create and manage Meta Ads campaigns (Facebook, Instagram, Reels) targeting donor engagement and campaign goals.
• Monitor ad performance, optimize campaigns, and manage budgets effectively.

Community Engagement & Growth

• Monitor and respond to messages, comments, and mentions across all platforms.
• Build online communities and engagement with followers, influencers, and partner organizations.
• Run campaigns to increase reach, followers, and engagement.

Analytics & Reporting

• Track and analyze performance of organic and paid campaigns using analytics tools.
• Prepare monthly insights and recommendations to optimize campaigns and ROI.
• Identify trends, opportunities, and platforms to maximize engagement and visibility.

Campaigns & Collaborations

• Plan and execute digital campaigns for fundraising, awareness, and events.
• Explore influencer collaborations, paid campaigns, and partnerships to amplify reach.
• Support live coverage of events and programs.

Qualifications & Skills

• Education: Bachelor’s or Master’s in Digital Marketing, Mass Communication, Journalism, or related field.
• Experience: 1-2 years in digital media, social media management, paid advertising (Google Ads, Meta Ads), or content creation (NGO experience preferred).
• Skills:
• Strong storytelling, copywriting, and visual communication.
• Proficiency in Meta Ads Manager, Google Ads, analytics tools, SEO, and social media platforms.
• Knowledge of paid campaign strategy, audience targeting, and optimization.
• Proficiency in content creation tools (Canva, Adobe Suite, video editing tools).
• Personal Attributes:
• Creative, proactive, and detail-oriented.
• Passion for social causes and empathy-driven communication.
• Ability to work independently and collaborate with a team.

Salary 25-40K depending upon experience and knowledge.

Pls note Agencies are NOT eligible to apply.

Job Type: Full-time

PLEASE READ THE REQUIREMENTS AND SALARY BRACKET BEFORE APPLYING

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person