Social & Community Growth Manager (GCC)

Develop and own the GCC social and community growth plan, aligning monthly goals and activities with global Product Marketing and Growth Marketing priorities.

Deliver regional KPIs covering community growth, engagement, and social channel performance.

Support the Business Development team on co-marketing activations, offline meet-ups and ecosystem partnerships that drive adoption and brand visibility.

2. Community Growth & Engagement

Oversee and grow Crypto.com s Arabic Telegram community by planning and executing ongoing engagement initiatives, including AMAs, webinars, and giveaways.

Recruit, train, and manage a network of 5+ Ambassadors to support local engagement and advocacy efforts.

Monitor sentiment, identify emerging issues, and coordinate with PR/Comms and Customer Service for resolution.

3. Social Media & Content Management

Manage official MENA social channels (X, Instagram) and develop a localized content calendar, publishing at least four original or translated posts weekly across mixed formats.

Partner with Product Marketing and Compliance to ensure accurate localization of announcements and product updates

Work with User Acquisition, Creative, and SEO teams to align organic, paid, and search efforts in the GCC region, and ensure that initiatives meet brand, legal, and compliance requirements.

4. KOL & Influencer Sourcing

Source and evaluate relevant KOLs and influencers across GCC crypto, fintech, and investment communities.

Collaborate with the Growth Partnerships team on activation plans, ensuring alignment with regional objectives and brand standards.

Maintain an updated pipeline and sourcing tracker to identify emerging talent and refine ambassador/influencer programs.

5. Feedback & Insights

Collect and synthesize community feedback into structured recommendations for PMM, Product, and Growth teams.

Track and optimize campaign performance through data-driven experiments and community growth testing.

Deliver monthly reports on engagement trends, sentiment, and actionable performance takeaways.