Social & Content Manager

Social Strategy & Execution

• Own and execute Nothing s GCC social media strategy across Instagram, TikTok, YouTube, X, Snapchat, and emerging platforms.
• Adapt and localize global narratives into content that resonates with Arabic-speaking audiences.
• Plan and manage an always-on content calendar, blending proactive brand storytelling with reactive cultural moments.
  
  

Trendspotting & Content Creation

• Spot, shape, and ride trends before they peak across Arabic and English digital spaces.
• Create and commission native, thumb-stopping content that feels alive in-feed while staying true to Nothing s bold design language.
• Partner with creators, influencers, and communities across the GCC to co-create culturally relevant moments.
  
  

Collaboration & Cross-Functional Work

• Work closely with global social, creative, and campaign teams to ensure consistency while injecting regional nuance.
• Collaborate with PR, community, and influencer teams to connect social into the broader regional brand ecosystem.
• Serve as the GCC s social pulse-check bringing back insights and learnings to global teams.
  
  

Analytics & Optimization

• Track and report performance obsessively define KPIs, monitor analytics, and optimize content based on real-time signals.
• Experiment constantly with formats, captions, hooks, and timing scaling what works, killing what doesn t.
• Use insights to refine strategy and feed back into campaign planning.